Lisa Matches BTS’s Historic Radio Record

Lisa and Maroon 5’s “Priceless” reaches No. 16 on the Adult Contemporary chart, tying the highest rank ever achieved by a K-pop act, previously hit by BTS and Rosé. Lisa at the Victoria’s Secret Fashion Show held at the Brooklyn Navy Yard on October 15, 2024 in New York, New York. (Photo by Gilbert Flores/Variety via Getty Images)

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Later this week, Maroon 5 will release a new album, Love Is Like, the group’s eighth full-length. The set, expected on August 15, has pushed several singles from its tracklist, but only one has made any real commercial impact. The Grammy-winning act recruited Blackpink star Lisa for “Priceless,” and her fame helped turn the tune into a hit on the Billboard charts.

Just ahead of Love Is Like arriving, “Priceless” climbs on multiple radio rosters in America. As it ascends, Lisa matches a record previously managed by some of the biggest K-pop stars in history.

Lisa’s Collaboration Reaches a New Peak

The song lifts a single spot on the Adult Contemporary chart this time around, in its twelfth frame on the roster. The Maroon 5 collaboration settles at No. 16 — a new peak position.

Lisa Ties BTS and Rosé

No. 16 stands as the highest spot any K-pop act has reached on the Adult Contemporary chart. Lisa joins three other tunes: “Apt.” by Rosé and Bruno Mars, “Dynamite” by BTS, and “My Universe,” the same septet’s team-up with Coldplay. All four cuts stalled at No. 16.

Lisa’s “Priceless” Could Climb Even Higher

No. 16 seems to be a stopping point for K-pop stars on the Adult Contemporary chart, but Lisa may be able to break out of the mold and pass her Blackpink bandmate and BTS. Promotion of all things Maroon 5 — including “Priceless” and Love Is Like — is at an all-time high, since the album drops in just a few days. That may help Lisa’s cut gain ground on the airplay tally, one of three focused on pop music published by Billboard.

There’s a good chance that “Priceless” will climb again in the coming week or possibly several weeks. If it manages to ascend by even one more spot, Lisa will claim the highest-charting single of all time by any K-pop act on the tally.

“Priceless” Lives on Every Pop Radio Rankin

“Priceless” currently appears on all three of Billboard’s pop radio lists. As it hits a new high on the Adult Contemporary chart, the tune returns to its all-time best showing on the Adult Pop Airplay list, stepping up from No. 7 to No. 6. At the same time, it declines yet again on the Pop Airplay ranking, the most competitive of the bunch. 14 weeks into its lifespan on that roster, “Priceless” dips 10 spots to No. 32, and it may disappear soon.