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Valhalla, the flagship blockchain-based MMORPG of FLOKI, a renowned crypto project focused on utility, philanthropy, community, and marketing, has finally made its way to the U.S. mainstream, according to an official announcement.
According to the announcement, Valhalla has officially launched its first-ever national television commercial, a move that aims to drive awareness for Valhalla following its June 30 mainnet launch.
Notably, the TV commercial blitz marks part of the three-month U.S. media campaign Valhalla announced during the 30-second spot aired on Saturday, August 9, during its interview segment on New To The Street.
Following the debut of the television commercial, viewers across the United States will see Valhalla’s Viking-themed adventure showcased in 350 commercials broadcast on Bloomberg, Fox Business, and CNBC for the next 60 days.
 
While it marks one of the most ambitious media pushes in FLOKI’s history, the team is optimistic that the campaign will reach over 1 billion households.
Per the announcement, the extensive promotional effort includes bi-monthly FLOKI spokesperson interviews on Fox Business and Bloomberg Television, delivering sponsored programming to more than 219 million U.S. households.
Notably, the interviews will be complemented by a steady rotation of high-impact Valhalla commercials during prime business hours. While the campaign also extends beyond television, FLOKI has secured a digital billboard takeover in the heart of New York City’s Times Square.
As such, the Valhalla ads will be featured on the iconic Reuters 42nd Street Billboard up to 20 times per hour for four weeks each month, with the initial run highlighting Valhalla’s immersive metaverse experience. This visual domination in one of the world’s busiest intersections ensures that the Valhalla brand will be front and center for millions of pedestrians and commuters.
Furthermore, FLOKI’s partnership with New To The Street, coupled with the television and outdoor coverage, seeks to bring a strong digital and press distribution component for the blockchain project.
In addition to this major move, the monthly recaps from the NYSE floor and ecosystem case studies propel FLOKI and Valhalla to emerge as leaders in blockchain gaming.
Nonetheless, the launch of the TV commercial blitz will see the campaign leveraging New To The Street’s 3.16 million YouTube subscribers, along with its social media channels, ensuring 12-month archival access and SEO-optimized reach.
While FLOKI has disclosed plans to participate in broker meet-and-greets, retail-focused gatherings in New York City, and virtual presentations to family offices, the campaign will also focus on holder engagement.
Source: https://zycrypto.com/flokis-valhalla-mmorpg-makes-grand-entry-into-u-s-tv-with-its-60-day-national-commercial-blitz/