Visa’s New Stablecoin Strategy, Explained

  • Visa is expanding its support for stablecoin settlement.
  • Global Dollar (USDG) and PayPal USD (PYUSD) will be available on Visa.
  • Visa will activate support for Stellar and Avalanche, and integrate EURC.

Leading card payment organization, Visa, is expanding its stablecoin settlement support, according to an announcement. The payment platform will add two USD-backed stablecoins, two blockchains, and the euro-backed EURC.

Visa consolidates leadership status

In its latest announcement, Visa confirmed it would consolidate its leadership as a payment platform in the stablecoin space by enabling support for two additional dollar-backed stablecoins, Global Dollar (USDG) and PayPal USD (PYUSD). The platform will also activate support for the Stellar and Avalanche blockchains, and integrate Circle’s euro-backed EURC.

Notably, Visa aims to leverage the addition of dollar-backed stablecoins to expand its service and bring the transformative power of more trusted stablecoins to its partners. In the meantime, adding Stellar and Avalanche to its network will double the number of blockchains running on its platform. The payment protocol already has Ethereum and Solana running on its platform.

Stablecoins can transform global finance

Visa’s Global Head of Growth Products and Strategic Partnerships, Rubail Birwadker, stated that the card payment organization is building a multi-coin and multi-chain foundation to help meet the needs of its partners worldwide. 

According to Birwadker, stablecoins have the potential to transform how money moves around the world. He thinks the missing link to achieving that is for the digital asset class to become trusted, scalable, and interoperable.

Related: Nigerian SEC Gives Nod to Stablecoins as Crypto Policy Ahead of 2026

Integrating the EURC stablecoin allows select Visa pilot partners to access settlement in both USD- and EUR-backed stablecoins. The development will extend the platform’s crypto and treasury infrastructure capabilities. It is worth noting that Visa facilitates settlement in more than 25 fiat currencies worldwide at the time of writing. 

Broader Context: The GENIUS Act

Visa’s latest development comes as the digital asset industry begins to operate under the new regulatory framework established by the Guiding and Establishing National Innovation for US Stablecoins Act (GENIUS Act). 

Related: The GENIUS Act Is Here, and Mastercard Is Already Building its Infrastructure

Analysts believe the new law, which creates comprehensive rules for stablecoins in the U.S., is a key catalyst for major financial players like Visa to deepen their investment and product offerings in the stablecoin ecosystem.

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Source: https://coinedition.com/visa-new-stablecoin-integration-eurc-adds-stellar-avalanche-blockchain/