Tipt Ventures Is Reimagining The Sports Economy By Centering Women

Back in 2022, Fielding Jamieson and Ami Galani began a bold journey together investing at the intersection of women and sports. Jamieson and Galani worked together on the Trailblazer Venture Studio, an industry-first platform backed by R/GA Ventures, Elysian Park Ventures, Billie Jean King Enterprises, and the Los Angeles Dodgers. Trailblazer’s thesis was simple but powerful: women are the biggest growth opportunity in sports.

“We kept seeing under-exploited opportunities surrounding women,” said Jamieson. “Women as fans, women as athletes at any level (youth to professional), and women as general consumers in the sports world.”

Jamieson and Galani’s early bet on women through the Trailblazer Venture Studio paid off. With investments in companies like Togethxr, The Gist, LOVB, and Ida Sports, the Trailblazer portfolio validated a powerful idea: that women aren’t just participants in sports, they’re central to its future.

Now, Jamieson and Galani are doubling down on that thesis.

Enter Tipt Ventures

Three years later, Jamieson and Galani have teamed up again to launch Tipt Ventures, which is an investment platform grounded in the belief that women will be a driving force in the transformation of sports. Tipt invests in companies addressing the significant gaps in a sports economy that has historically underserved women in five key focus areas: media & content, athlete & fan experiences, data & analytics, performance science, and collegiate & pre-collegiate (or youth) sports. Their strategy focuses on backing businesses that serve (and center) women as athletes, fans, consumers, parents, and operators. Jamieson and Galani believe that businesses putting women at the center of the sports economy will not only reshape it, but will help take it to new heights.

“We want to touch on all of the ways that women engage with sports,” said Jamieson. “We’re focused on all the touchpoints surrounding the field, whether that field is a five-year-old’s softball game or the Super Bowl. There’s an entire economy that enables those moments to happen, and we want to invest in the companies powering them.”

Importantly, Tipt’s lens is not exclusive to women’s sports. Instead, the fund targets the entire sports economy and uses women as a focal point for identifying opportunities both in women’s sports and when it comes to women’s sports engagement across all sports. Jamieson and Galani believe women represent an untapped economic engine in the sports world as a whole.

“Women have historically been underserved and undervalued in the sports economy,” said Jamieson. “That is starting to change in a pretty meaningful way.”

A Thesis Backed By Results

Tipt’s first investment? IDA Sports, which is the first soccer cleat built specifically for the biomechanics of the female foot. Historically, female athletes have worn cleats designed for men, leading to discomfort and increased injury risk. IDA solves this with a product built from the ground up for women.

“If you provide an experience for a woman or a young girl finding a cleat that actually fits her foot so she actually wants to play more soccer and stay on the field longer, that’s a huge win – for us both from a business investment and from a society perspective,” said Jamieson.

Both Jamieson and Galani believe that investing at the intersection of women and sports proves that doing good can live alongside being profitable

First Close In A Long-Term Play

Tipt just hit a major milestone: a successful first close in a challenging fundraising environment. In a venture market where around 3% of funds raised in venture capital go to women-led firms, Tipt’s successful first close is a major validation of the firm’s thesis. Key early investors include the founder and CEO of a women’s professional league, current and former C-Suite sports executives across leagues and teams, media, legal, and retail. Notably, Tipt is proud to have a diverse and gender-balanced LP base.

“Based on the success of the companies in the Trailblazer Venture Studio, we knew there is a strong case to look at sports beyond ownership,” said Galani. “Ultimately, sports is an engagement economy; it is consumer, content, and enterprise. From that lens, sports is a valuable beachhead strategy that can harness the economic power of women.”

Decades Of Experience, One Bold Vision

Galani and Jamieson’s career experiences are uniquely complementary, positioning the duo to lead this next wave of investment in the sports economy. Galani brings a deep blend of operational, legal, and investment expertise to the firm. Before launching Tipt, she led early investments in companies such as GameChanger, Canopy Team, OnePlan, and Ida Sports. She previously served as Interim Head of Business Operations for the Professional Women’s Hockey League in its earliest days as part of her work with Elysian Park Ventures, and as Chief of Staff to the CEO and Vice President of Business Development at DICK’S Sporting Goods. Galani is also a strategic advisor to Elysian Park Ventures.

On the other side of the Tipt coin, Jamieson brings deep expertise in sports innovation and early-stage investing. Prior to co-founding Tipt, she led innovation efforts at NBCUniversal, Comcast, and R/GA Ventures, where she directed both the Trailblazer Venture Studio and the Global Sports Venture Studio, working with global sports organizations across leagues, teams, and brands.

Together, Galani and Jamieson offer a rare combination of investment and startup expertise, corporate leadership, and visionary thinking. With decades of experience and a proven track record of identifying overlooked opportunities in the sports industry, they are uniquely positioned to redefine what the future of the sports economy can look like when women are at the center.