How To Make Your Food Business—And Kitchen—Healthy Again

Finding A Healthy Balance In Food & Beverage

Join us July 30th at 12PM EST as Forbes staff writer Chloe Sorvino and Kettle & Fire chairman Justin Mares unpack what it takes to build a better-for-you food business in 2025, how Make America Healthy Again is changing the game for the food and beverage industries and the glaring gaps that still exist. They will discuss synthetic additives and food dyes, seed oils, Glyphosate residue and much more.

We’ll discuss:

• Insider strategies on how to formulate better-for-you food and beverages for mass consumption
• Advice on the top ingredients to cut from your kitchen to stay ahead of the curve
• Tips on labeling and the certifications that actually resonate with consumers and meet them where they are
• How to scale a brand built for the MAHA era

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Speakers

Chloe Sorvino is a staff writer who leads coverage of food, drink and agriculture. Chloe is also the creator and author of the weekly newsletter Fresh Take. Her book Raw Deal: Hidden Corruption, Corporate Greed and the Fight for the Future of Meat published on Dec. 6th, 2022 with Simon & Schuster’s Atria Books. Since joining Forbes in 2015, Sorvino has reported at In-N-Out Burger’s secret test kitchen, drought-ridden farms in California’s Central Valley, burnt-out national forests logged by a timber billionaire, a 100-year slaughterhouse business in Omaha, and even a chocolate croissant factory designed like a medieval castle in Northern France. Sorvino graduated with a journalism degree from George Washington University’s School of Media and Public Affairs.

Justin Mares is a serial entrepreneur and investor at the forefront of health, wellness, and direct-to-consumer (DTC) innovation. He has founded several successful companies, including Kettle & Fire (a leading bone broth brand), Perfect Keto and Surely (non-alcoholic wines). Mares is also the co-founder of TrueMed, revolutionizing HSA/FSA fund usage for everyday health purchases. As a venture partner at Long Journey Ventures and an angel investor, he actively supports and mentors startups. Mares shares valuable insights on DTC brands and entrepreneurship through his newsletter, “The Next Brand,” and is involved in cutting-edge research on pathogen inactivation using microwave technology.