Legacy Motor Club Inks Multiyear Extension With Dollar Tree

In a world where long-tenured Nascar sponsorship is hard to come by, Legacy Motor Club is doing things differently.

The Jimmie Johnson-owned team just inked a major extension with its leading partner, Dollar Tree. The retailer, which joined Legacy Motor Club last year, will be continuing its partnership with the Toyota-backed team through 2028. The firm currently sponsors both of Legacy’s Cup cars with Erik Jones and John Hunter Nemechek.

“We’re excited to extend our partnership with Legacy Motor Club through 2028,” Rick McNeely, chief merchandising officer of Dollar Tree, said. “This continued collaboration puts our brand in front of millions of loyal NASCAR fans and gives us the opportunity to drive deeper engagement with customers in a bold, high-energy environment. We’re looking forward to what’s ahead with Jimmie (Johnson), John Hunter, Erik, and the entire Legacy MC team.”

Legacy is currently having its best year since it transitioned from Richard Petty Motorsports to Petty GMS, followed by Legacy Motor Club (2023). Nemechek is currently on pace to top Jones’ team record of six top 10s in 2023, as he has six top 10s through 19 races.

“It’s an honor to continue carrying the Dollar Tree brand on our cars,” Nemechek said. “Their support helps us deliver results on track, bring value back to their vendor partners and helps build fandom of the Club.”

Legacy Motor Club, under Johnson’s leadership, has made noticeable improvements on and off the track. The team signed Cal Wells III as the CEO, and it has a strategic partnership with Knighthead Capital Management.

Legacy Motor Club is currently in the midst of a complicated lawsuit against Rick Ware Racing over the acquisition of one of RWR’s charters. Legacy believes the team agreed to purchase one of Ware’s charters ahead of the 2026 season, attempting to expand to three cars.

Ware is arguing it is for 2027. However, Ware has an agreement to lease one of its charters to its strategic ally, RFK Racing, in 2026. Ware also reportedly inked a deal to sell his team to former Spire Motorsports co-owner TJ Puchyr, according to the Associated Press. However, Ware was not sourced in the report, leaving questions about the team’s future.