DDC and Animoca Brands Join Forces for $100 Million Bitcoin Strategy

DDC Enterprise and Animoca Brands announced a $100 million Bitcoin strategy on July 10, 2025, involving leadership integration. The collaboration seeks to position Bitcoin as a central asset in corporate finance, highlighting the growing institutional involvement in digital assets.

The collaboration aims to accelerate DDC’s Bitcoin reserves, establishing BTC as a core treasury asset. This move is aligned with modern corporate strategies prioritizing digital asset integration.

$100M Bitcoin Strategy Announced by DDC and Animoca Brands

DDC and Animoca Brands have signed an agreement for a Bitcoin strategic cooperation involving a $100 million investment. This plan targets Bitcoin yield enhancement and risk management strategies with Yat Siu’s involvement as part of DDC’s Bitcoin Vision Committee.

Norma Chu of DDC emphasized the strategic direction brought by adding Yat Siu to their new council, highlighting his industry expertise and potential for innovation:

“The addition of Yat Siu to our newly formed Bitcoin Visionary Council brings exceptional industry experience and network value that will strengthen our strategic direction and help guide our treasury and Bitcoin ecosystem initiatives. Together, we’re committed to innovation, disciplined risk management, and unlocking Bitcoin’s full potential as a modern treasury asset.”

Bitcoin’s Corporate Role and Market Reactions

Did you know? The partnership between Animoca Brands and DDC is among the largest disclosed Bitcoin collaborations, reflecting trends similar to those seen in previous strategic treasury movements by corporations like MicroStrategy.

Bitcoin (BTC), currently priced at $111,069, shows a 1.35% increase over 24 hours, according to CoinMarketCap. With a market cap of $2,209.20 billion and a dominance of 63.77%, BTC’s 24-hour trading volume reached $58.70 billion, marking a 33.51% rise.

Researchers at Coincu suggest that integrating Bitcoin into corporate treasuries may prompt regulatory changes while pushing the boundaries of traditional financial strategies. This collaboration may inspire other companies to explore similar digital asset strategies.