CZ supports the IPO of a BNB Treasury Company

The spotlights of the financial world are once again focused on BNB following the announcement that Changpeng Zhao’s family, co-founder of Binance, will support a new treasury company aimed at offering institutional and retail exposure to the token in the United States.

A new financial vehicle to invest in BNB

The birth of a BNB treasury company represents an important development in the cryptocurrency landscape. According to the statement shared by YZi Labs on Wednesday, the company will support 10X Capital in the creation of this new company, with the aim of being listed on one of the main US stock exchanges. This project addresses the growing need to offer institutional and private investors direct access to BNB, the native token of the Binance ecosystem, the largest cryptocurrency exchange by global volume.

BNB incontra Wall Street.

YZi Labs supporta ufficialmente @10XCapitalUSA per sviluppare la BNB Treasury Company.

Gli investitori statunitensi hanno ora un accesso per la crescita di BNB.

YZi Labs sostiene BNB come un asset di tesoreria e sceglie i nostri partner con cura.

Affidati solo ai nostri canali ufficiali… https://t.co/4zEGKki0ve

— YZi Labs (@yzilabs) 10 luglio 2025

Leading the company will be David Namdar, senior partner at 10X Capital and co-founder of Galaxy Digital, one of the most recognized entities in the crypto financial sector. 10X Capital will also serve as the asset manager of the new entity focused on purchasing BNB.

BNB Treasury Company: characteristics and objectives

The creation of this new treasury company dedicated to BNB fits into the broader market trend that sees the emergence of companies accumulating large amounts of cryptocurrencies like bitcoin, thus offering Wall Street regulated instruments to access digital asset. The intent expressed by the promoters is clear: to expand accessibility to BNB, “one of the most adopted blockchain ecosystems in the world,” according to Ella Zhang, head of YZi Labs.

“We believe that expanding institutional access can generate significant benefits for the public,” he emphasized. Furthermore, according to Hans Thomas, founder and CEO of 10X Capital, the BNB Chain continues to be one of the “largest and best-performing networks globally, serving hundreds of millions of users.” However, both institutional and retail investors in the United States have so far only been able to have very limited exposure to BNB.

The financing process of the BNB treasury company will be completed in the coming weeks, according to the statement released by the companies involved. The news, consequently, anticipates a scenario in which other successful tokens could follow the same trajectory, leveraging the growing interest of traditional operators towards the crypto sector.

The connections between BNB, Binance, and Changpeng Zhao

The BNB token originates directly from the exchange Binance, which in 2019 also gave life to the BNB Chain blockchain. Users holding BNB can benefit from discounts on the platform and use the token in many of the functions available in the ecosystem. However, it should be noted that, while Binance promoted the launch of BNB and supports it through incentives, it does not directly participate in the development of the token’s technology or the underlying blockchain.

The connection between BNB and Changpeng Zhao remains very close. Zhao himself stated in February that 98.5% of his crypto portfolio is composed of BNB, without revealing the total amount of assets held. According to a recent investigation published by Forbes in June 2024, Zhao and Binance together hold almost 96% of the entire circulation of BNB tokens. Specifically, Zhao owns 94 million BNB, with an estimated value of about 63 billion dollars and a share of over 64% of the circulating supply. Binance, on the other hand, would control 31.5% of the available tokens.

Despite Zhao being removed from the management of Binance following an agreement with the US authorities that saw him plead guilty to violations related to money laundering, he remains the largest shareholder of the platform.

As of July 10, BNB appears to be up by 1.3% in the last 24 hours, surpassing 670 dollars according to CoinGecko data.

The growing phenomenon of Public Treasury Crypto Company

The initiative of the BNB treasury company is part of a broader movement of companies choosing to hold large amounts of cryptocurrencies in their balance sheets. The case of bitcoin, often accumulated by public companies as a store of value, is the most well-known. However, more and more entities are also betting on altcoins like BNB.

A relevant example comes from the Chinese chip design company Nano Labs, listed on Nasdaq, which announced at the end of June its intention to purchase up to one billion dollars in BNB. In early July, it already made the first purchase for 50 million dollars.

Other entities, such as the web3 company from Singapore Trident Digital and the Chinese Webus, active in the automotive sector, have expressed the intention to invest hundreds of millions of dollars in other cryptocurrencies like XRP, highlighting a growing interest in instruments other than bitcoin.

Changpeng Zhao himself, through a post published on X on Wednesday, revealed that over 30 teams are considering the possibility of launching a public treasury company specialized in BNB.

The advantages of exchange-tied tokens for investors

Exchange-tied tokens like BNB represent an opportunity for many traders to support the reference exchange, as well as being a fundamental source of financing for these ecosystems. Institutional investors see these initiatives as a regulated, transparent, and secure way to gain exposure to tokens with a broad usage base and consistent trading volumes.

Consequently, starting treasury companies dedicated to individual digital assets can simplify the influx of new capital into the crypto markets, promoting the integration between traditional and digital finance.

Future prospects and impact of the new BNB Treasury Company

The announcement of the establishment of the BNB treasury company founded with the support of Changpeng Zhao’s family and YZi Labs marks a new phase for institutional access to cryptocurrencies in the United States.

If the project were to materialize with a stock market listing on a major U.S. exchange, opportunities will open up for investors who have so far been excluded from the BNB ecosystem, in addition to giving a further boost to the adoption of similar models related to other digital assets. The trend is clear: traditional finance is increasingly looking at tools that facilitate the transparent holding and management of cryptocurrencies like BNB, consolidating the role of these solutions in the global capital market.

Keeping an eye on the moves of the coming months, those interested in the world of cryptocurrencies can consider new ways to diversify their portfolio through regulated vehicles. Monitoring companies like the future BNB Treasury Company will help to seize opportunities, regulatory evolutions, and impacts on an international scale in advance. For those who want to oversee the most advanced frontiers of finance, it is advisable to stay updated on the future developments of these initiatives.