Grammy nominated singer-songwriter Natasha Bedingfield sits down with Forbes Talks to talk about her two-decade plus music career. Bedingfield talks about navigating a resurgence of her hits on platforms like TikTok to the evolving demands on artists in the digital age. She also delves into the importance of authenticity in branding and the creative process of songwriting.
Source: https://www.forbes.com/video/8a416c40-faf2-4bb0-bdee-722b5680754d/