NIP Group, best known for its legendary esports brand Ninjas in Pyjamas, is charting a new path — and this time, it’s not in gaming.
The company has made a surprise leap into Bitcoin mining, aiming to generate around 60 BTC monthly with newly acquired hardware boasting 3.11 EH/s of computing power.
At current prices, that translates to roughly $6.5 million in monthly revenue — before costs like electricity, maintenance, and infrastructure are factored in. To manage this new operation, NIP has formed a dedicated Digital Computing Division, which will also handle strategic expansion into future crypto ventures.
Co-founder Hicham Chahine said the company’s transformation began after going public last year, prompting a shift from pure entertainment into high-powered digital infrastructure. “This is about building real computing value in the digital era,” he explained in a recent post.
Despite the ambitious pivot, markets were not immediately impressed — the company’s stock dropped 17% following the announcement and is down 88% from last year’s highs.
NIP’s move echoes strategies seen in firms like MicroStrategy, which famously leveraged Bitcoin as a corporate reserve asset. But while the upside is real, analysts caution that mining remains a volatile and capital-heavy game, especially in uncertain macro conditions.
Still, for NIP Group, this isn’t just about mining crypto — it’s about mining relevance in a fast-evolving digital economy.
Alexander Stefanov
Reporter at Coindoo
Alex is an experienced finance journalist and a cryptocurrency and blockchain enthusiast. With over 8 years of experience covering the crypto, blockchain and fintech industries, he deeply understands the complex and constantly evolving world of digital assets. His insightful and thought-provoking articles provide readers with a clear picture of the latest developments and trends in the market. His passionate approach allows him to break down complex ideas into accessible and insightful content. Follow up on his content to be up to date with the most important trends and topics.
Source: https://coindoo.com/gaming-giant-makes-bold-move-into-bitcoin-mining/