Marcus Ericsson’s FOX Sports Indy car.
FOX Sports has been an active and aggressive promoter of the NTT IndyCar Series as its new television partner beginning this season.
The network will become a car sponsor in this weekend’s Honda Indy 200 at Mid-Ohio.
Andretti Global, the IndyCar team team under the TWG Motorsports umbrella, announced on July 3 that Andretti IndyCar driver Marcus Ericsson will run a special FOX Sports livery on his No. 28 Honda this weekend at the Mid-Ohio Sports Car Course.
In honor of a strong first half of the NTT IndyCar Series season on FOX, Andretti Global has partnered with FOX Sports to debut a special livery at the Honda Indy 200 at Mid-Ohio.
“FOX Sports is thrilled to be on board the No. 28 FOX IndyCar Honda with Marcus Ericsson this weekend at Mid-Ohio to continue to bring our IndyCar partnership to life,” said Drew Panaro, Vice President of Sports Brand Partnerships, FOX Sports. “FOX has built an exceptional sponsorship marketing relationship with Andretti Global in our inaugural season of IndyCar coverage, and we owe a special thanks to Jill Gregory and Doug Bresnahan for the opportunity to further ingrain FOX Sports as the destination for the ‘fastest racing on earth.’”
Cleatus having fun with the fans. (Photo by FOX Image Collection via Getty Images)
The No. 28 FOX IndyCar Honda, inspired by FOX Sports’ iconic football-playing robot Cleatus, a staple of FOX Sports’ broadcasts since its debut in the 2005-2006 FOX NFL season, will showcase the bold, futuristic look of the larger-than-life fan favorite mascot. Cleatus will also join the Andretti IndyCar team as a special guest during the race weekend.
“FOX Sports has already proven to be a fantastic broadcast partner for the NTT IndyCar Series throughout the first half of their debut season, and we are proud to showcase that relationship in a unique way with the FOX Sports livery for Marcus this weekend in Mid-Ohio,” said Jill Gregory, President, Andretti Global.
FOX Sports Delivers Ratings Increase
IndyCar’s debut season on FOX is off to an impressive start, with the season opener on the Streets of St. Petersburg drawing 1.4 million viewers, a 14-year high and 45 percent increase over 2024.
The momentum continued with the 109th Running of the Indianapolis 500, which delivered more than seven million viewers, up 41 percent from last year, making it the most-watched Indy 500 in 17 years.
Andretti IndyCar has claimed three wins this season (Acura Grand Prix of Long Beach, the Detroit Grand Prix and the Bommarito Automotive Group 500 at World Wide Technology Raceway), all at races where viewership was up 75 percent or more.
The No. 28 FOX IndyCar Honda will take to the track for the first time in the FOX Sports livery in opening practice on Friday, July 4, with the holiday weekend race airing live on FOX at 1 p.m. ET on Sunday, July 6.
Source: https://www.forbes.com/sites/brucemartin/2025/07/03/fox-sports-sponsors-2022-indy-500-winner-marcus-ericsson-at-mid-ohio/