Bhutan Goes All-In on Binance Pay: Is Now the Right Time to Buy Crypto?

Bhutan, the serene Himalayan nation known globally for prioritizing happiness over GDP, is making bold moves into the cryptocurrency arena. At the recent Digital Bhutan panel—co-hosted by crypto giant Binance—Bhutanese officials outlined an ambitious vision: transitioning crypto from abstract investment to practical everyday use. The initiative hinges significantly on Binance Pay, leveraging its massive user base of over 40 million individuals worldwide.

Bhutan’s strategic crypto adoption isn’t mere speculation; it’s now a core element of the nation’s economic framework. DK Bank, a financial trailblazer initially recognized for Bhutan’s pioneering Bitcoin mining activities, is leading the ground-level crypto adoption push. Over 1,000 local merchants already accept crypto payments, driven by Binance Pay’s enticing zero-fee model. This starkly contrasts the steep transaction fees merchants typically face using traditional payment systems.

But what’s the bigger picture for Bhutan—and crucially, is now the right time to buy crypto or Bitcoin?

Bitcoin is sitting just under $110,000, close to a new all-time-high, Source: BNC Bitcoin Liquid Index

Richard Teng, Binance CEO, pointed out a striking fact: crypto tourists in Bhutan spend roughly $1,000 on average, nearly three times what conventional tourists spend. Instantaneous settlement transactions further sweeten the deal for merchants, creating an economically efficient and attractive ecosystem.

“Tourists often complain they can’t conveniently use SWIFT or other traditional payment methods. Binance Pay solves this issue effortlessly,” remarked Damcho Rinzin, director of Bhutan’s Department of Tourism. Rinzin also highlighted real-world use cases already emerging—like travelers purchasing groceries and local goods using cryptocurrency.

Bhutan’s modest tourism goal of 300,000 annual visitors might not sound overly ambitious. Still, the country aims to attract high-value travelers who stay longer and spend generously. Binance Pay is a critical lever in achieving this objective, marking the nation’s shift from speculative crypto use to robust financial infrastructure.

Richard Teng on a panel in Bhutan Source: X

Crypto as Core Industry

Additionally, Bhutan isn’t stopping at payments. Gelephu Mindfulness City, a forward-thinking project blending blockchain, culture, and sustainability, exemplifies Bhutan’s crypto-positive outlook. Hobeng Lim, managing director of finance at Gelephu Mindfulness City, asserts: “Crypto is not merely an experiment here—it’s a core industry. More blockchain-native projects are coming, solidifying digital assets as engines of future growth.”

Interestingly, Bhutan’s crypto ambitions align seamlessly with its famous Gross National Happiness (GNH) philosophy, prioritizing collective well-being and emotional satisfaction over pure economic output. According to Teng, crypto inherently aligns with GNH’s values by promoting financial inclusion and independence, ultimately enhancing individual well-being.

Notably, Bhutan has quietly emerged as a significant player in the Bitcoin landscape, accumulating over 13,000 BTC, becoming the fifth-largest national holder globally—surpassing even El Salvador, a well-known crypto adopter.

Yet, adopting crypto isn’t without challenges. Connectivity issues pose a genuine hurdle in Bhutan’s quest for seamless crypto transactions. But overcoming these barriers could further position Bhutan as a beacon for crypto adoption globally.

Considering Bhutan’s innovative initiatives and long-term vision, many investors are now asking: what’s the best crypto to buy now? Binance’s strong partnership with Bhutan and the practical applications emerging there suggest that platforms offering tangible utility—like Binance’s native token BNB and Bitcoin—might offer investors significant value.

Bhutan’s bold bet on crypto, therefore, is more than just a financial gamble—it’s a strategic leap toward a digitally resilient economy. For crypto enthusiasts pondering if now is the right time to buy crypto, Bhutan’s pioneering journey offers an exciting roadmap of what’s possible.