Mogo, a Canadian digital finance firm, is pivoting deeper into crypto with a major treasury shift: up to $50 million of its capital will be gradually allocated to Bitcoin.
The decision marks a significant evolution in the company’s digital asset strategy, building on its early crypto adoption years ago.
The move is expected to be funded through available cash and asset liquidations, including proceeds from its stake in WonderFi, which is being sold to Robinhood. Once finalized, Mogo plans to begin acquiring Bitcoin in phases, all while maintaining enough capital for its core lending and financial services.
But this isn’t just a balance sheet reshuffle. Mogo plans to use Bitcoin as a performance benchmark across its business. From mergers to new product development, every investment will now need to outperform Bitcoin’s long-term return expectations to be approved. Co-founder Greg Feller framed it as a new standard of capital discipline, while CEO David Feller emphasized a long-term mindset rooted in Buffett-style investing.
The firm also aims to weave Bitcoin into its offerings more deeply, including BTC-collateralized loans and a portfolio model that blends equities and crypto. It’s even exploring stablecoin infrastructure to streamline its $12 billion cross-border payment flows.
Mogo, which holds strategic investments in platforms like Gemini and Hootsuite, could sell those positions to accelerate its Bitcoin exposure, further embedding crypto into its future.
Alexander Zdravkov
Reporter at Coindoo
Alexander Zdravkov is passionate about questions of meaning. He is a fluent German speaker as well as He has been in the crypto space for more than three years and has an eye for spotting emerging trends in the world of digital currencies. Whether providing in-depth analysis or reporting on all topics on a daily basis, his deep understanding and enthusiasm for what he does makes him a valuable addition to the team.
Source: https://coindoo.com/canadian-fintech-charts-bold-bitcoin-path-for-corporate-treasury/