A wave of crypto adoption is sweeping through the French Riviera, where more than 80 businesses are now accepting cryptocurrency payments thanks to a new partnership between Binance Pay and French fintech firm Lyzi.
The rollout spans luxury destinations like Cannes, Monaco, Nice, and Antibes—marking a major step in integrating digital assets into the region’s tourism economy.
Through this system, customers can pay using stablecoins and other cryptocurrencies simply by scanning a QR code, with instant transaction settlement and no gas fees. Merchants, in turn, receive euro payouts immediately, making the system both user-friendly and risk-free for businesses.
Cannes has taken the lead in encouraging this shift. The city’s mayor, David Lisnard, publicly urged local merchants to embrace crypto as part of a broader Web3 initiative, warning that those who don’t adapt could be left behind.
Major hotels, beach clubs, luxury retailers, and even fitness centers have already onboarded. To encourage adoption, Binance Pay is offering a limited promotion: customers spending at least €20 in crypto receive €5 in EURI, a regulated euro-backed stablecoin.
This move follows a broader trend of crypto-enabled tourism, with countries like Bhutan and Thailand also rolling out digital asset payment systems to attract tech-savvy travelers.
Alexander Stefanov
Reporter at Coindoo
Alex is an experienced finance journalist and a cryptocurrency and blockchain enthusiast. With over 8 years of experience covering the crypto, blockchain and fintech industries, he deeply understands the complex and constantly evolving world of digital assets. His insightful and thought-provoking articles provide readers with a clear picture of the latest developments and trends in the market. His passionate approach allows him to break down complex ideas into accessible and insightful content. Follow up on his content to be up to date with the most important trends and topics.
Source: https://coindoo.com/binance-powers-crypto-spending-in-frances-most-glamorous-cities/