Seattle Orcas join forces with BlockDAG.Network to launch a Web3-powered cricket experience, integrating NFTs, fan tokens, and digital media in one of cricket’s biggest blockchain collaborations.
In a move that signals crypto’s deepening reach into mainstream culture, the Seattle Orcas, a rising force in Major League Cricket (MLC), have named BlockDAG Network their Official Blockchain Partner for the 2025 season. The collaboration blends cricket’s global scale with BlockDAG’s high-performance Layer 1 infrastructure, making this one of the most strategic sports-blockchain partnerships to date.
Cricket commands an estimated 2.5 billion global fans, with India alone accounting for nearly 70% of that audience. The partnership gives BlockDAG unprecedented visibility across a sports landscape that spans continents and cultures, offering a chance to onboard new users into Web3 ecosystems through the power of fandom and storytelling.
Redefining Cricket Fandom with Web3 Tools
BlockDAG’s integration into the Orcas’ digital presence is set to transform the traditional fan experience. At the center of this evolution are blockchain-powered collectibles, NFTs, fan tokens, and exclusive content access, that enable fans to own, trade, and engage in new ways.
These tools aren’t superficial perks; they’re designed to bring fans closer to the action. Token holders may receive priority access to merchandise, vote on digital initiatives, and unlock behind-the-scenes content with players and coaches. With cricket already a data-heavy, narrative-rich sport, the value of digitally authenticated experiences is expected to be significant, especially in India, Australia, the UK, and the U.S., where fan engagement is becoming increasingly digitized.
The partnership will also feature a co-branded content campaign across the Orcas’ social platforms. The campaign includes player-led video features, fan spotlights, and interactive match previews that double as education hubs for crypto-curious sports followers.
Importantly, these aren’t just one-off posts. They’re part of a season-long strategy to educate fans on how blockchain enhances sports interaction, not as a gimmick, but as a tool for ownership, security, and community trust.
Hemant Dua, CEO of the Seattle Orcas, summarized the vision:
“Our partnership with BlockDAG.Network represents a significant step towards enhancing how our fans connect with the game. By integrating blockchain technology, we’re opening new avenues for fan participation and engagement.”
Timing Matters: Performance Meets Visibility
The Orcas’ recent on-field success couldn’t have come at a better time. On June 28, they recorded the MLC’s highest successful run chase, a stunning 238-run pursuit that ended with a final-ball six by star batter Shimron Hetmyer. The very next day, the Orcas beat the Los Angeles Knight Riders, strengthening their position on the leaderboard and capturing the attention of international media.
This dual momentum, on the pitch and in the digital world, creates a high-leverage moment for BlockDAG. With its GLOBAL LAUNCH release set for August 11 and a presale that has raised $326 million, BlockDAG is looking beyond traditional crypto marketing. It’s building visibility in spaces that command loyalty, drama, and culture, and cricket checks all three boxes.
Strategic Expansion: Why This Matters for BlockDAG
BlockDAG’s sponsorship of both the Seattle Orcas and the Seattle Seawolves represents a multi-sport expansion strategy that targets passionate, underserved Web3 audiences. In rugby and cricket, BlockDAG isn’t just slapping its logo on a jersey, it’s embedding blockchain into real-world narratives, creating cultural legitimacy ahead of one of the most anticipated launches of the year.
Nicolaas van den Bergh, CMO of BlockDAG, highlighted the vision:
“Cricket’s unparalleled global appeal presents a unique opportunity to leverage blockchain technology for enhancing fan engagement. Our collaboration aims to harness this energy, bringing fans closer to the action through innovative digital experiences.”
BlockDAG’s broader roadmap includes a live testnet, more than 18,000 ASIC miners sold, and over 2 million users on its mobile X1 Miner app. With 23.3 billion BDAG tokens sold and a price fixed at $0.0016 until August 11, the presale has rapidly become one of the largest in recent crypto history.
The Seattle Orcas partnership is not just a branding exercise, it’s a glimpse into the next era of fan engagement. One where matches are not only watched but owned, archived, and relived through blockchain-backed moments. For BlockDAG, it’s another critical step in its campaign to move from a high-potential presale to a culturally integrated Layer 1 powerhouse.
As cricket continues to globalize and digital platforms redefine sports communities, BlockDAG is positioning itself at the intersection of both. And with Orcas fans now joining the BlockDAG journey, the momentum isn’t just building, it’s breaking records.
Presale: https://purchase.blockdag.network
Website: https://blockdag.network
Telegram: https://t.me/blockDAGnetworkOfficial
Discord: https://discord.gg/Q7BxghMVyu
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Alexander Zdravkov
Reporter at Coindoo
Alexander Zdravkov is passionate about questions of meaning. He is a fluent German speaker as well as He has been in the crypto space for more than three years and has an eye for spotting emerging trends in the world of digital currencies. Whether providing in-depth analysis or reporting on all topics on a daily basis, his deep understanding and enthusiasm for what he does makes him a valuable addition to the team.
Source: https://coindoo.com/seattle-orcas-tap-blockdag-as-official-blockchain-partner-for-2025-season/