Chiliz and PSG Bring Blockchain Innovation to Paris with Fan Engagement Hackathon

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The convergence of blockchain technology, elite sports, and new forms of engagement is redefining the bond between clubs and fans. On this premise, Chiliz—the global leader in blockchain solutions for sports entertainment—and Paris Saint-Germain, one of the world’s most influential clubs, have joined forces to launch a hackathon ushering in a new era of fan interaction.

The Fan Engagement Hackathon in Paris aims to bring together developers, creatives, and entrepreneurs to design decentralized applications focused on fan engagement. This initiative marks a turning point in the evolution of digital participation, integrating blockchain as a cornerstone for new experiences that empower fans to play an active role.

Understanding the Players: Chiliz and PSG

First, Chiliz is the engine behind Fan Tokens and the Socios.com platform, created to transform fans into key stakeholders within the sports ecosystem. Thanks to blockchain technology, followers take an active role through voted decisions, exclusive perks, and rewards designed to deepen their emotional connection with their clubs.

Meanwhile, Paris Saint-Germain is much more than a football team. The Parisian club has been a pioneer in incorporating emerging technologies to enhance the fan experience and establish itself as a global brand. Since 2018, PSG has maintained a close partnership with Chiliz, becoming one of the first clubs in the world to launch its own Fan Token.

This alliance has enabled PSG supporters to participate in crucial polls and access personalized digital content.

The Fan Engagement Hackathon in Paris: What to Expect

The hackathon organized by Chiliz and PSG seeks to gather blockchain’s brightest minds to devise solutions that take digital engagement to the next level. During the event, participants will work on projects aimed at enhancing the interaction between clubs and fans through innovative decentralized technology applications.

Themes will range from new mechanics for using Fan Tokens to gamified experiences, digital collectibles, and interactive channels that strengthen the sense of community. The event’s spirit relies on creativity and the strategic use of blockchain as a tool to deepen engagement and loyalty.

Attendees will include Web3 developers, UX/UI designers, sports tech startups, fan experience experts, as well as investors and crypto enthusiasts. Beyond developing concrete solutions, the hackathon aims to discover talent, build collaborative networks, and advance toward more open models of sports governance.

The dynamic program will feature mentorship sessions, technical workshops, pitch sessions, and a panel of judges from the sports, technology, and innovation sectors. For detailed information on registration and the agenda, visit the Fan Engagement Hackathon in Paris portal.

The Impact of Blockchain on Fan Engagement

Traditional tools for connecting with fans have begun to become obsolete in the face of blockchain advances. This new infrastructure enables unprecedented levels of participation, where every fan can express preferences, propose ideas, and feel like an active part of the decision-making process.

Fan Tokens are a key component in this transformation. Through them, users access official polls, giveaways, exclusive merchandise, digital interactions with players, and a global community sharing common interests. In PSG’s case, their Fan Tokens have created dynamics that have strengthened the bond between the club and supporters across different continents.Beyond basic functions, events like the hackathon open the door to future models based on structures such as Decentralized Autonomous Organizations (DAOs), which enable collaborative processes where each token represents a voting unit. This possibility redefines community governance in the sports and cultural landscape.

*This article was paid for. Cryptonomist did not write the article or test the platform.