Taylor Swift’s ‘1989’ Becomes The Singer’s First Album To Reach A Major Milestone

For many years, 1989 ranked as Taylor Swift’s most popular and, in many ways, most beloved album. Then, once the singer announced that the rights to her earliest projects had been sold away from her and that she was planning on re-recording and re-releasing her first six collections, interest in the original set dwindled. Longtime fans of the powerhouse performer veered away from buying and streaming the Grammy-winning effort.

When 1989 (Taylor’s Version) arrived, it quickly became the go-to for listeners to consume tunes like “Shake It Off,” “Blank Space,” and “Bad Blood.” Now, things have changed again, as Swift is in control of all of her music, and 1989 has emerged as a hit once more — and it reaches an incredible milestone in the process.

1989 Returns as Taylor Swift’s Fans Embrace the Original

1989 reappears on two Billboard charts this week, as it’s once again “acceptable” for all Swift fans to listen to and purchase the project. The pure pop effort returns to the Billboard 200 at No. 73, and as it manages a comeback, it hits 520 weeks — or exactly a decade — on Billboard’s ranking of the most consumed albums in America.

The pure pop effort is Swift’s first full-length to reach a decade on the Billboard 200. It beats her second-longest-charting title, Reputation, by more than 150 frames. That 2017 release also earns its own milestone this week, as it makes it to 350 turns on the tally.

Sales Push 1989 Back Onto the Charts

1989 manages to find space on the Billboard 200 again as it shifted 13,700 equivalent units in the past tracking period. Almost 2,500 of those were pure purchases, and that was just enough to send the decade-old effort to the lowest rung on the Top Album Sales chart.

Taylor Swift’s Re-Recording Climbs

1989 joins 1989 (Taylor’s Version) on the Billboard 200. The re-recorded effort, which has now spent 84 weeks on the all-encompassing ranking, jumps nearly 20 spots from No. 80 to No. 61. Fans are consuming everything connected to Swift — even her re-recordings – as they revisit the originals as well.