Taylor Swift’s ‘Reputation’ Spikes Nearly 1,200% In Sales

Ever since Taylor Swift revealed plans to re-record and re-release her first six albums after the rights to those works were sold away from her, superfans have eagerly awaited Reputation (Taylor’s Version). Now that the superstar has officially reacquired the rights to her own catalog, it seems there may no longer be a need for Swifties to boycott the original Reputation – and there will likely not be a Reputation (Taylor’s Version).

With Swift’s blessing, the original version is experiencing a thrilling resurgence. The pop icon’s electronically-leaning, controversial full-length rockets up the Billboard charts this week following her announcement. Consumption of the 2017 project increased across the board, but sales in particular were exceptionally strong.

Reputation’s Sales Soar Almost 1,200%

According to Billboard, Reputation sold 15,000 copies during the latest tracking period in America alone, and the global total must be notably larger. That sum marks a nearly 1,200% increase from the prior frame.

Reputation is a Bestseller Again

Those 15,000 copies will be enough to catapult Reputation back onto the Top Album Sales chart when Billboard refreshes its rankings tomorrow (June 10). The company reports that the set will reappear at No. 4 after being completely absent just days earlier.

Consumption of Taylor Swift’s Album Spikes 221%

Swift’s effort will nearly match that position on the Billboard 200, where it is scheduled to jump from No. 78 to fifth place. Total consumption of Reputation surged by more than 221% as the full-length moved 42,000 equivalent album units between purchases and streaming activity.

Streams of Reputation Grew by 125%

Sales have largely fueled Reputation’s comeback, but the album also racked up nearly 35 million streams on platforms like Spotify and Apple Music during the same timeframe. That figure is up 125% from the previous week.

While that kind of growth would represent a career-best for many other artists, it’s actually the smallest percentage gain Reputation posts across the major tallies following her acquisition notice.