Billie Eilish Reaches A Chart Milestone For The First Time

Billie Eilish introduced herself to the masses half a decade ago with “Bad Guy,” a unique pop smash unlike anything the world had heard before. That track helped launch her into the stratosphere, which was saying a lot, as she was already one of the hottest new names in the music industry by that point. For years, it stood as her longest-charting single on the Hot 100, but that’s no longer the case. “Birds of a Feather” recently overtook it, and this frame marks a special milestone for that cut — one the Grammy and Oscar winner had never achieved before.

“Birds of a Feather” Hits One Year on Hot 100

“Birds of a Feather” reaches 52 weeks on the Hot 100 this frame. As it makes it to that landmark figure, it becomes Eilish’s first song to spend an entire year on the highly competitive ranking, which tracks the most consumed tunes throughout the U.S. Amazingly, “Birds of a Feather” isn’t just barely managing to find space on the tally, even after that length of time. This time around, it dips just one spot to No. 12, sitting just below the top 10.

Billie Eilish’s New Longest-Running Hot 100 Hit

It was only about a month ago that “Birds of a Feather” passed “Bad Guy” as Eilish’s longest-charting success on the Hot 100. “Bad Guy” debuted on the tally in April 2019 and remained there for 49 weeks — just under a full year.

How Much Longer Will “Birds of a Feather” Fly?

Billboard has a rule in place stating that once a song reaches 52 weeks on the Hot 100, it must stay above the No. 25 slot. If it dips below that position, it goes recurrent and is removed from the ranking. While a track can return, it’s only under special, and rare, circumstances. Since “Birds of a Feather” is still present at No. 12, there’s a good chance it will be able to hold one for a while longer.

Billie Eilish Celebrates on Multiple Billboard Lists

“Birds of a Feather” also hits the one-year mark on another eight different Billboard charts this week. In addition to the Hot 100, it reaches the major milestone on the Streaming Songs list, the Billboard Global 200, the Billboard Global Excl. U.S., as well as several genre-specific rankings focused on streaming activity, sales, and general consumption.

Another 52-Week Hit May Be on the Way

Eilish may be about to collect yet another 52-week winner on the Hot 100. “Wildflower,” the current focus from her most recent album Hit Me Hard and Soft, is up to 48 weeks on the chart. It appears at No. 44, but could reasonably hold on for several more frames and join “Birds of a Feather” in just a short span of time.