Two Prime, a SEC-registered Bitcoin investment advisor, has announced an expanded partnership with MARA Holdings (formerly Marathon Digital), a Nasdaq-listed Bitcoin miner and one of the world’s largest corporate holders of Bitcoin.
As part of this strategic expansion, MARA will allocate an initial 500 BTC—valued at over $35 million—to Two Prime’s managed yield strategies.
This builds upon an existing relationship in which Two Prime previously provided BTC-backed loans to MARA, allowing the company to access liquidity while preserving long-term Bitcoin holdings.
According to the announcement, Two Prime views MARA as a leading example of how institutional holders can responsibly unlock the value of their digital assets. The investment advisor emphasized that the expanded partnership aims not only to generate yield but also to establish a model for capital efficiency and transparency in corporate crypto treasury management.
MARA Holdings has indicated that the allocation reflects a deliberate and risk-managed approach to optimizing its Bitcoin reserves. The company believes that placing a portion of its treasury under Two Prime’s management offers a balanced strategy to improve shareholder returns while retaining the flexibility and security necessary for its long-term financial goals.
The partnership highlights a growing trend among large institutional crypto holders to pursue active capital strategies, where treasury assets are deployed in regulated, yield-generating programs without compromising on safety or accessibility.
As more firms explore how to generate value from idle crypto assets, the MARA–Two Prime collaboration may serve as a blueprint for treasury innovation in the digital asset space.
Kosta Gushterov
Reporter at Coindoo
Kosta has been a part of the team since 2021 and has solidified his position with a thirst for knowledge, incredible dedication to his work and a “detective-like” mindset. He not only covers a wide range of trending topics, he also creates reviews, PR articles and educational content. His work has also been referenced by other news outlets.
Source: https://coindoo.com/mara-holdings-allocates-500-btc-to-two-primes-yield-strategies-in-expanded-partnership/