Sleep Token Makes History As Younger Fans Embrace The Band

Sleep Token dominates the Billboard charts this week as the band’s new album Even in Arcadia launches with a huge opening figure. The hard rock group makes history in a multitude of ways with the full-length, which proved to be a true commercial smash the moment it arrived. Sales largely powered Even in Arcadia to the top spot on several rankings, but the project was also a big winner on streaming platforms. Sleep Token even managed to break an all-time record thanks to a young fanbase – one which largely streams, rather than buys – that flocked to platforms like Spotify, Apple Music, Tidal, and others to hear the latest from the English masked act.

Sleep Token Makes History

In its first full tracking frame in the U.S. alone, Billboard reports that Even in Arcadia racked up 68.89 million on-demand streams. The music magazine notes that this figure is now the largest streaming sum in a single week for any hard rock album in American history.

Sleep Token’s First No. 1

Using Billboard’s methodology, those nearly 69 million plays equate to 53,000 equivalent album units. That’s enough to send Even in Arcadia right to No. 1 on the Top Streaming Albums chart. Sleep Token earns its first leader on that list, which was introduced several years ago to rank the most successful full-lengths on streaming platforms in the U.S.

Even in Arcadia Debuts Atop Multiple Charts

Even in Arcadia also arrives at No. 1 on the Billboard 200 with 127,000 equivalent album units shifted. Album sales made up much of the remaining total that wasn’t connected to streaming activity, as the project sold a little more than 73,000 copies. That proved to be enough to help it debut atop the Top Album Sales chart as well.

Sleep Token’s Rapid Rise to the Top

Even in Arcadia marks Sleep Token’s second appearance on the Billboard 200, which is incredible considering how massive this debut ended up becoming. The group doesn’t just land its first No. 1 with the new set, but also its first top 10. With the just-dropped project, the rockers — who remain completely anonymous outside of the characters they’ve created for the act — have jumped from a previous peak of No. 16 to claiming the largest streaming week ever for a hard rock set.