Crypto.com is making a new push to attract institutional interest in its ecosystem by teaming up with Canary Capital to launch a U.S.-based investment trust centered around its native token, CRO.
This initiative marks a step away from traditional ETFs and instead focuses on a private, regulated vehicle exclusively available to accredited investors.
The newly introduced Canary CRO Trust allows exposure to CRO in a format that complies with U.S. financial regulations—but without being a publicly traded fund. The trust is part of Crypto.com’s broader effort to make digital assets more approachable to mainstream finance, especially in jurisdictions like the U.S., where regulatory caution still dominates.
Cronos—the blockchain supporting CRO—is designed for compatibility with Ethereum and Cosmos, enabling DeFi, NFTs, and other Web3 features. With nearly $440 million in total value locked, its ecosystem continues to grow steadily, driven by apps like VVS Finance.
Meanwhile, Crypto.com is also awaiting regulatory approval for a separate set of ETFs developed in partnership with Trump Media & Technology Group. These products, which include CRO among their holdings, are still under SEC review.
The CRO token itself holds a market cap of around $880 million, trading just under $0.10 as of mid-May. While Europe has moved faster—21Shares already launched a CRO-linked product there—U.S. investors are still waiting for regulatory clarity.
This move follows a broader trend of rising interest in altcoin investment products, with firms like VanEck also filing for ETFs tied to other exchange-linked tokens such as BNB.
Alexander Stefanov
Reporter at Coindoo
Alex is an experienced finance journalist and a cryptocurrency and blockchain enthusiast. With over 8 years of experience covering the crypto, blockchain and fintech industries, he deeply understands the complex and constantly evolving world of digital assets. His insightful and thought-provoking articles provide readers with a clear picture of the latest developments and trends in the market. His passionate approach allows him to break down complex ideas into accessible and insightful content. Follow up on his content to be up to date with the most important trends and topics.
Source: https://coindoo.com/crypto-com-targets-u-s-institutions-with-new-cro-investment-trust/