How to Start an Online Casino: A Step-by-Step Guide by SoftGamings – Coincu

The online casino industry is booming—and there has never been a better time to get involved. With the global iGaming market projected to surpass $140 billion by 2028, starting your own online casino is no longer just a dream; it’s a smart business move. Whether you’re a seasoned entrepreneur or a newcomer exploring your options, SoftGamings offers the tools and support you need to succeed in this fast-growing industry.

Why iGaming?

The iGaming sector is one of the fastest-growing digital markets, fueled by technological advancements, regulatory evolution, and player demand. From slots and poker to esports betting and live dealer experiences, the online casino space is rich with opportunities. Entrepreneurs can enter the market either as casino operators or affiliates—both offering the potential for substantial profits in a relatively short period.

Let’s break down the essential steps to launching your own online casino business, and how SoftGamings can help at every stage.

Step 1: Choose Trusted Software Providers

The foundation of any successful online casino lies in its software. Poor-quality software leads to a poor user experience, technical failures, and lost revenue. This is where SoftGamings excels.

We provide access to over 10,000 mobile-friendly, multilingual games from 250+ top-tier iGaming providers—all through a single API integration. Our solution ensures seamless updates, smooth performance, and high scalability.

Partnering with us means gaining access to trusted industry leaders like Evolution, NetEnt, Microgaming, Pragmatic Play, and many others. From licensing and certification to backend support and 24/7 monitoring, SoftGamings handles it all so you can focus on growing your business.

Step 2: Select Engaging and Profitable Game Content

Players judge your platform based on the games you offer. To win their loyalty, you must offer a diverse and engaging catalog that includes:

• Classic and modern slots
• Poker, roulette, blackjack, baccarat
• Bingo and keno
• Live dealer games with real-time streaming
• Virtual sports and sportsbook options

Our platform supports in-game gamification features, which boost engagement and increase player retention. With SoftGamings, you can expand your library easily and adapt to market trends without the hassle of managing each provider individually.

Step 3: Obtain a Gaming License

Navigating the licensing process can be one of the most complex steps in launching an online casino. That’s why SoftGamings offers full support for licensing documentation, AML/CFT compliance, tax consulting, and banking solutions.

You can choose from various jurisdictions, including:

• Curacao (fast-track entry, lower costs)
• Malta, UK, Gibraltar, Alderney, Isle of Man (high trust and reputation)
• White Label Casino options (ideal for a quicker start)

Why is a license important?

A gaming license provides the legal framework needed to operate, integrate payment providers, and build credibility. Without one, your casino may face legal and financial complications.

Step 4: Integrate Reliable Payment Solutions

Your online casino must support fast, secure, and flexible payment methods. SoftGamings offers integration with 150+ global payment systems, enabling multi-currency support and advanced anti-fraud measures.

With just one connection, you can access:

• 2,000+ payment solutions
• Markets across LATAM, Asia, Turkey, and more
• Customizable transaction fees
• Real-time analytics in an intuitive back office
• 24/7 technical support

Payment flexibility is key to user retention. SoftGamings ensures that your players can deposit and withdraw effortlessly, enhancing trust and satisfaction.

Step 5: Build a Captivating Casino Website

A beautifully designed, fast-loading website with intuitive navigation is crucial to your success. A poorly designed site will lose players in seconds.

SoftGamings offers fully customizable website templates and professional redesign services. We focus on:

• Visual appeal with responsive design
• Brand differentiation
• Simplified, user-friendly interfaces
• Seamless platform integration
• Speed and performance optimization

Our expert UI/UX designers help you create a platform that’s not only functional but unforgettable.

Step 6: Launch a Powerful Marketing Strategy

Once your casino is ready, it’s time to promote it. SoftGamings helps you develop and execute a marketing plan to attract and retain players.

We integrate with top affiliate platforms like NetRefer, IncomeAccess, EGASS, and Unisender, making it easy to build and manage your affiliate network. Other features include:

• Loyalty programs and VIP rewards
• Bonus systems and promotional tools
• Retention campaigns
• Competitor analysis and strategy development

Marketing isn’t an afterthought—it’s a core part of your casino’s success. SoftGamings provides the infrastructure and insight to help your brand grow fast.

How Much Does It Cost to Start an Online Casino?

Costs vary based on your chosen platform, game portfolio, and licensing jurisdiction. Here’s a rough breakdown:

• Software setup: 30–40%
• Marketing and promotion: 30–40%
• Licensing and legal: 10–20%
• Additional costs: Salaries, hosting, maintenance

A custom-built platform will cost more but offers greater flexibility and branding power. Template-based solutions are more affordable and quicker to launch.

2025 Updates and Industry Trends

As we move through 2025, the iGaming industry is undergoing massive transformations. Here’s what’s shaping the future:

• Hyper-personalization through AI: Personalized content and responsible gaming tools
• Esports integration: Competitive gaming is booming
• Skill-based games: New forms of interactive entertainment
• Mobile-first experiences: Most players now access casinos via smartphones
• Digital currencies: Crypto payments enhance privacy and lower transaction costs

Regulatory Shifts to Watch

• Finland: From 2028, only licensed operators will be allowed under a new regulatory system.
• Italy: Licensing fees surged from €200,000 to €7 million.
• UAE: Launching new iGaming registration systems for 2025.
• New Zealand: Legalizing online casinos with a limited number of licenses by 2026.
• United States: State-by-state legal simplification continues.

These changes make choosing the right market even more critical. SoftGamings helps you stay compliant and adaptable in a dynamic environment.

FAQs

Is it legal to operate an online casino?

Yes—if you have a valid gaming license from an accredited jurisdiction and your software providers are certified.

What’s the difference between White Label, Turnkey, and Self-Service?

• White Label: Fast and budget-friendly, great for beginners
• Turnkey: Full control with more customization
• Self-Service: Complete design freedom, ideal for experienced developers

Who owns the software and client data?

SoftGamings retains software ownership; you, the operator, own the client database and brand identity.

Does the platform support multiple languages?

Yes. The back office supports English, German, Turkish, and Russian. The front end can be localized in any language you prefer.

Ready to Get Started?

The online casino industry offers one of the most profitable business models in the digital world today. With the right partners, entering this space doesn’t have to be complicated.

SoftGamings is your all-in-one iGaming partner—providing everything from licensing, software, games, and payments to web design and marketing. Whether you’re launching a casino for the first time or looking to upgrade your current operation, we’re here to support you every step of the way.