Trump Media & Technology Group, the parent firm behind Truth Social, is eyeing a deeper move into the crypto world.
In a recent update shared with shareholders, the company revealed plans to develop a digital rewards system built around its own utility token.
This token would be integrated into a Truth-branded wallet and could initially be used to pay for premium services on the platform, such as subscriptions to Truth+.
Over time, the token could gain broader functionality across other offerings within the Truth digital ecosystem.
This announcement follows recent developments that signal the company’s growing interest in blockchain-based finance.
Earlier this month, Trump Media struck partnerships with Crypto.com and Yorkville America Digital to launch a range of crypto-linked financial products through its fintech arm, Truth.Fi.
That division was first hinted at last year when a trademark application surfaced, detailing plans for wallet software and digital finance services.
The company appears to be steadily building the infrastructure for a broader crypto integration strategy, one that merges media, payments, and digital asset exposure into a single ecosystem.
Alexander Stefanov
Reporter at Coindoo
Alex is an experienced finance journalist and a cryptocurrency and blockchain enthusiast. With over 8 years of experience covering the crypto, blockchain and fintech industries, he deeply understands the complex and constantly evolving world of digital assets. His insightful and thought-provoking articles provide readers with a clear picture of the latest developments and trends in the market. His passionate approach allows him to break down complex ideas into accessible and insightful content. Follow up on his content to be up to date with the most important trends and topics.
Source: https://coindoo.com/trumps-social-media-eyes-launching-new-cryptocurrency/