Starting next season, Vienna-based crypto exchange Bitpanda will be the main sponsor of FC Basel (FCB), the 20-time Swiss Super League champion and current league leader.
The partnership, set to last three years, will prominently feature the Bitpanda logo on the club’s jerseys and around St. Jakob-Park stadium.
Beyond Branding: A Focus on Digital Fan Experiences
According to the information, the collaboration goes beyond traditional brand exposure. FC Basel and Bitpanda plan to work together on digital fan engagement initiatives, creative content formats, and broader strategic projects. Their joint efforts aim to bridge the passion for football with a modern investment culture.
Expanding Bitpanda’s Sports Sponsorship Portfolio
The agreement with FC Basel is the latest addition to Bitpanda’s growing involvement in sports marketing. The exchange already partners with top athletes like Swiss tennis star Stan Wawrinka, world number two Alexander Zverev, and tennis player Dominic Thiem. Bitpanda also sponsors leading football clubs, including Paris Saint-Germain, AC Milan, and FC Bayern Munich.
Additionally, Bitpanda is an official partner of the ATP Tour, with a notable presence at Swiss ATP tournaments in Basel and Geneva. The FC Basel partnership further strengthens Bitpanda’s strategic footprint in Switzerland’s vibrant sports and crypto markets.
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Source: https://coindoo.com/bitpanda-becomes-main-sponsor-of-swiss-football-club-fc-basel/