Bitget Taps FC Barcelona’s Raphinha for La Liga Ad Campaign

• Bitget teams up with FC Barcelona’s Raphinha in a new La Liga-backed campaign linking football precision to crypto trading.
• The campaign promotes Bitget’s tools, like copy trading, through a series of short films and user challenges.
• Fans can participate in educational initiatives and win La Liga-themed prizes, including match tickets to see Raphinha play.

Global crypto exchange Bitget has launched a new advertising campaign featuring FC Barcelona winger Raphinha as part of its ongoing partnership with La Liga. The initiative aims to draw parallels between professional football and crypto trading, with a focus on strategic thinking, timing, and adaptability.

Rolling out through April, the campaign includes three short films. These use Raphinha’s on-pitch performance as an analogy for specific Bitget trading tools: Copy Trading, Launchpool, and Pre-market services. The core message, per Bitget, is that successful traders, like top athletes, need quick decisions, adaptability, and effective tools.

How Does This Align with La Liga’s Goals?

La Liga Executive Director Jorge de la Vega commented on the alignment between football and trading, noting that both demand high performance and fast, strategic choices. “Partnering with Bitget reflects our shared focus on innovation, performance, and strategy, whether on the field or in the markets,” de la Vega said.

For context, Bitget and LaLiga first joined forces in 2023, and this latest initiative builds on a series of sports collaborations, including prior partnerships with Lionel Messi and Juventus. The current campaign seeks to target growing crypto-curious audiences in football-centric markets across Eastern Europe, Southeast Asia, and Latin America.

Raphinha at the Center of User Engagement Push

Beyond the ads, Bitget is running related user education programs and trading challenges. Participants have the chance to win La Liga-themed rewards, including tickets to FC Barcelona matches. 

Raphinha, who recently surpassed 50 goal contributions this season, is positioned as the campaign’s face, connecting fans of the sport to the trading platform.

“Football and trading both demand quick thinking and the right tools,” Raphinha said in a statement. “Bitget’s platform helps traders stay ahead, just like we do on the pitch.”

Related: Bitget Simplifies DEX Access with New ‘Onchain’ In-App Trading Tool

This campaign fits an industry trend where crypto platforms use sports partnerships to increase mainstream visibility and build user trust. Bitget, with over 100 million users globally, continues using high-profile endorsements to bridge mainstream entertainment and financial technologies.

Gracy Chen, CEO of Bitget, described the campaign as a celebration of strategic thinking. “We’ve built tools that give users that same edge [as athletes],” she said, emphasizing the platform’s focus on ease of access and user empowerment.