According to the latest development, MicroStrategy has changed its name to Strategy and changed its logo to an orange theme that also includes Bitcoin.
As part of the rebranding, the company introduced a new logo featuring a stylized “B” symbolizing its deep commitment to Bitcoin. The primary brand color was also changed to orange, reflecting energy, intelligence, and Bitcoin itself.
Founder Michael Saylor described this change as a natural evolution:
“Strategy is one of the most powerful and positive words in the human language. It also represents a simplification of our company name to its most important, strategic essence.
Antoine de Saint-Exupery said, ‘Perfection is achieved not when there is nothing left to add, but when there is nothing left to take away.’ After 35 years, our new brand perfectly represents our quest for excellence.”
President and CEO Phong Le specifically emphasized the company’s commitment to Bitcoin and AI:
“Strategy is innovating in two of the most transformative technologies of the twenty-first century: Bitcoin and artificial intelligence. Our new name powerfully and simply conveys the universal and global appeal of our company and the value we bring to the strategies of our shareholders, customers, partners and employees.”
*This is not investment advice.
Source: https://en.bitcoinsistemi.com/just-in-microstrategy-decides-to-change-its-name-here-is-the-new-name-and-logo/