Trump Family’s DeFi Platform Acquires Four ENS Domains

• Trump-backed World Liberty Financial purchases crucial ENS domains.
• The acquisition indicates Trump’s probable pro-crypto push in 2025.

World Liberty Financial, a decentralized finance platform endorsed by the Trump family, has indeed made its way into the crypto scene. On January 19, WLFI acquired four ENS domain names associated with the Trump family: worldliberty.eth, trumpcoin.eth, erictrump.eth, and barrontrump.eth. The fast-growing crypto market considers these domains valuable assets.

Majorly, the acquisition of these names in ENS has caused several speculations, and since this domain holds heavy brand recognition it will give users easier ETH wallet addresses in case they start blockchain-based applications or websites with this. Additionally, their decision to hold them just before Donald Trump was inaugurated as the 47th President of the United States fueled rumors about future crypto projects.

Trump Family Expands Crypto Interests

This acquisition is a part of an even bigger trend in WLFI. It has spent tens of millions on Ether, which it had bought on January 19 worth $48 million, taking the total to above 33,600 ETH, and is now above $107 million. This goes hand-in-hand with the broader plan that WLFI has been building its position in crypto and now reflects the level of engagement with decentralized finance among the Trump family.

The Trump family has been making waves through its growing interest in cryptocurrency. Recently, the TRUMP token was launched by WLFI, gained popularity rapidly, and reached a market cap of over $9 billion. Success through this token and other ENS domains acquired could be some way that WLFI prepares more crypto projects. Speculations on pro-crypto policies while expecting Trump’s new presidency are also rife, which might further enrich the family’s footprint in the crypto world.

On the 19th of January, Melania Trump, the newly elected First Lady, also issued her own memecoin, MELANIA. The token also took off, and in a few hours, its market capitalization reached $6 billion. These memecoins have certainly started doing pretty well, attracting quite a few crypto traders, but others have labeled them “pump and dump” schemes and even criticized Melania’s moves.

With the rapid growth of WLFI’s holdings, this acquisition signals a key moment in the intersection of politics and cryptocurrency. As speculation grows about Trump’s stance on crypto regulation, these developments suggest that WLFI is positioning itself at the forefront of the cryptocurrency movement.