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Floki has unveiled an exciting pitch side LED advertising campaign in the Rugby Super League, the top-tier competition of the British Rugby League.
The initiative is set to showcase 150 minutes of LED advertisements throughout the 2025 season, projecting an impressive 110 million impressions within the UK market alone. The numbers presented here do not account for matches aired by the BBC, which generally attract even greater viewership, nor do they include the international audience metrics.
Rugby League enthusiasts frequently mirror the characteristics of prospective crypto investors — they tend to be affluent, brand-aware, and deeply engaged with their communities.
In the UK, Sky Sports continues to dominate as the main broadcaster for the Super League, ramping up its live game coverage to an impressive 170 matches for the 2025 season.
 
The BBC enhances its offering with 15 live matches annually, alongside highlights and regional coverage, thereby expanding its footprint across the UK.
The Super League’s global influence is expanding rapidly. As we gear up for the 2024 season, exciting broadcasting agreements have been unveiled in pivotal regions including Australia, Canada, Asia, and Africa. Networks such as Fox Sports, NITV, Rogers Media, Premier Sports Asia, and ESPN Africa are playing a pivotal role in broadening the league’s international reach.
Floki’s campaign is set to make a splash in around 50 matches during the Super League season, kicking off with high-stakes clashes like Wigan Warriors vs. Leigh Leopards on February 13 and wrapping up with standout matchups such as Wigan Warriors vs. Warrington Wolves in Las Vegas on March 1.
The Super League attracts impressive domestic TV audiences, with viewership numbers soaring to 600,000 per match.
A New Frontier
In a landscape where many sports are flooded with crypto sponsorships, Rugby League presents a unique and largely unexplored opportunity. This allows Floki to differentiate itself and build deeper relationships with its fanbase. The absence of competition in the crypto advertising arena presents Floki with a unique chance to forge powerful brand connections.
The Super League’s expanding global footprint and loyal fanbase create a prime opportunity for Floki to enhance its visibility and solidify its standing in the realms of sports and cryptocurrency.
Source: https://zycrypto.com/floki-launches-ambitious-pitch-side-led-advertising-campaign-in-the-rugby-super-league/