Ethena to Launch iUSDe for Traditional Finance in 2025

Ethena plans to launch iUSDe in 2025, bridging crypto and traditional finance with high-yield savings for investors and institutions.

Ethena, a fast-growing player in the crypto world, has big plans for 2025. The platform has made significant strides in 2024. It has grown its supply to $6 billion in just 10 months. Ethena’s success is achieved by its innovative DeFi (Decentralized Finance) and CeFi (Centralized Finance). By 2025, the company wants to go deeper still, into traditional finance.

In 2024, Ethena was one of the largest assets in the crypto world, behind Tether (USDT) and USD Coin (USDC), with dollars backing. Within hours, it had ballooned to a $5 billion supply and a record for the fastest growth in crypto history. Ethena crossed $1.2 billion in annual revenue. USDe, the company’s product, was in huge demand in the decentralized apps. In addition, it was partnered up with high-profile names of the cryptocurrency industry.

Ethena Targets Traditional Investors with iUSDe Savings Product

Ethena is looking ahead to 2025. With this purpose, it will launch a new product, iUSDe, targeted towards the traditional financial institutions. In this, we will see high returns on crypto based savings products something that appeals more to an investor like asset managers, pension funds etc. The move brings Ethena one step closer to connecting the dots between crypto and traditional finance.

In addition to that, Ethena is also partnering up with Telegram to launch a new app. While the apps will let users send, spend, and save money using sUSDe, a new stablecoin backed by real world assets. It’s about getting 1 billion people using a simple, easy way to manage their money right on their phones.

Ethena is moreover widening its scope by collaborating with new protocols to use sUSDe for lending, borrowing, and trading. Beyond this, the company is considering fixed rate borrowing and new derivative products that will reinforce its position in the decentralised finance verticle. $ENA current price is 1.234 with a 30% increase in the last 30 days.

Finally, Ethena’s team is ready to execute their plans and disrupt the finance industry. Given a favorable macro environment including falling rates of interest, the company is in an excellent position to gain. Ethena is expanding into traditional finance and mobile apps to one day change how people save, spend, and invest money around the world—2025 is looking promising for Ethena and its users.