From Memecoin to Mainstream Market

• BITPoint Japan has listed PEPE on its mainstream platform.
• The exchange launched a promotion campaign after listing the memecoin.
• BITPoint users stand a chance to win up to 100,000 yen.

Pepe (PEPE), the Ethereum-based frog-themed memecoin, reached another milestone by becoming the first memecoin listed in Japan’s mainstream market. BITPoint Japan, a centralized cryptocurrency exchange licensed by the country’s Financial Services Agency, listed PEPE.

BITPoint will offer spot trading, lending, and custodial services for the memecoin. Following the listing, BITPoint announced it would launch promotional campaigns, with the first ten users to purchase up to 10,000 yen worth of PEPE eligible for a lottery worth 100,000 yen. The exchange will complete this campaign by November 27.

BITPoint also plans a giveaway program for its followers on X. The crypto exchange encouraged users to follow its handle and repost the PEPE listing announcement to qualify for the 10,000 yen giveaway program ending on November 27.

PEPE’s Meteoric Rise

PEPE launched in April 2023 with a performance not seen since the bullish display by first-generation memecoins. PEPE’s initial rally saw the memecoin surge over 3,600% a few weeks after it launched. The frog-themed altcoin consolidated afterward, recording a significant pullback.

PEPE regained its bullish momentum less than one year after the initial rally. The memecoin surged over 1,300% in Q1 2024 and retraced significantly before rallying to an all-time high by surging another 333% between April and May 2024. Altogether, PEPE gained over 9,900% within one year of its existence.

The memecoin has since declined from its highest value, exhibiting significant volatility. However, analysts expect the recent listing by BITPoint to boost PEPE’s adoption and potentially trigger the memecoin’s next rally.

PEPE traded for $0.000009429 at the time of writing, reflecting a 45% pullback from its all-time high. A rebound could push PEPE’s price upward and trigger another rally, especially with the crypto market expecting a general bull run.