Meta To Challenge Google’s Dominance With AI-Powered Search Engine

Meta Platforms is advancing its efforts in the artificial intelligence space by developing an AI-based search engine.

This move aims to decrease its dependence on Alphabet’s Google and Microsoft’s Bing. The project comes as the competition within the AI search engine market intensifies, with industry players such as OpenAI, Google, and Microsoft striving for market leadership.

Meta Develops New AI Search Engine

According to a Reuters report, Meta Platforms is creating its own AI-driven search engine to reduce reliance on existing services like Google and Bing. The new search engine will provide conversational answers to user queries through Meta AI, the company’s chatbot, which is integrated into platforms such as WhatsApp, Instagram, and Facebook.

Currently, Meta’s chatbot relies on Google and Bing to provide information on topics like news, stocks, and sports. By developing an in-house search solution, Meta aims to gain greater control over the information provided through its AI platforms, making the experience more seamless for its users.

The AI search market is becoming increasingly competitive, with several major players vying for dominance. Google has been integrating its advanced AI model, Gemini, into its core search products, focusing on delivering more conversational and intuitive search experiences. Meanwhile, Microsoft has deepened its collaboration with OpenAI, using its Bing search engine to power the responses provided by ChatGPT for real-time web access.

Meta’s move to build its own AI search engine is part of a broader strategy to reduce its dependency on third-party services. As Meta works to develop this capability, it joins a market where other tech giants are also investing heavily in AI and web search technology, aiming to capture a larger share of user interactions online.

Partnership with Reuters for News Integration

To support its artificial intelligence’s ability to provide timely and accurate information, Meta has entered into a partnership with Reuters. The agreement allows Meta’s AI chatbot to use Reuters content to answer user questions about current events. This feature is available to U.S.-based users on Facebook, Instagram, WhatsApp, and Messenger as of October 25.

A spokesperson from Meta mentioned that the partnership with Reuters is designed to ensure a more useful experience for users seeking information on recent events. This collaboration is part of Meta’s larger strategy to integrate high-quality, real-time news content into its AI offerings.

The partnership represents a shift from Meta’s earlier stance, where the company had reduced its focus on news content on its platforms following controversies and the discontinuation of its “News Tab.”

OpenAI Executive Resigns Amidst Market Changes

As the AI search engine landscape evolves, OpenAI faces its own internal changes. Miles Brundage, who served as the Senior Advisor for AGI Readiness at OpenAI, recently announced his resignation after six years with the company.

His departure comes at a time when OpenAI is undergoing significant transformations, including the introduction of new artificial intelligence models. These models aim to improve AI performance and stability. The company has also faced increased scrutiny over issues such as copyright concerns related to its training practices, as well as debates over how artificial intelligence should be governed.

Brundage’s resignation highlights the ongoing shifts within the AI industry, as companies like Meta, OpenAI, and others navigate the challenges of scaling their AI solutions while addressing regulatory concerns and competition.

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Kelvin Munene Murithi

Kelvin is a distinguished writer with expertise in crypto and finance, holding a Bachelor’s degree in Actuarial Science. Known for his incisive analysis and insightful content, he possesses a strong command of English and excels in conducting thorough research and delivering timely cryptocurrency market updates.

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