Truflation launches the ‘Deadlift Index’ to combine fitness with finance

Truflation, a leading real-time financial data provider, has introduced the ‘Deadlift Index,’ a new tool inspired by fitness research conducted by Pieter Levels (@levelsio on X), as reported to Finbold on Tuesday, October 22.

The Deadlift Index blends fitness trends, corporate performance, and financial data, offering investors an alternative way to analyze market dynamics. 

Likewise, users can rely on specialized dashboards to gain insight into inflation metrics in countries such as the US, UK, and Argentina.

Truflation’s Deadlift Index

The index is based on the idea that chief executive officers (CEOs) who lift weights, particularly those who deadlift, tend to outperform their non-lifting peers on the S&P 500.

With the help of industry experts, the Deadlift Index analyzes this surprising correlation and invites investors to think about the ways non-financial factors can influence the market.

Stefan Rust, CEO of Truflation, summarized the index, stating:

“At Truflation, we’re focused on empowering users with the tools they need to navigate an ever-changing economy. The Deadlift Index, along with our new user-created indices, brings unprecedented freedom and flexibility to financial analysis. By leveraging our decentralized data network and our 65+ global data partners, we’re offering real-time insights on everything from company performance to the value of wine as an investment asset.”

In other words, Truflation thus lets investors create their own indices to accommodate their specific investment strategies. 

For example, users can build a Vegan Index to track companies aligned with their ethical and sustainable ESG (environmental, social, and governance) practices, or they can craft a Millennial Index to target brewer firms led by millennial executives.

Unlike traditional indices, which are updated at the end of each trading day, Truflation’s indices deliver updates in real time.

Custom indices as a hedge against inflation

With inflation having become a widespread concern, many investors are seeking ways to protect their portfolios. 

Truflation’s customizable indices can serve as a hedge against inflation, allowing users to track personal values and emerging sectors like artificial intelligence (AI). 

The Wine Index, for example, which measures the value of fine wines as investment assets, has recently exploded in popularity, showing how appealing alternative assets and commodities have become during periods of market uncertainty.