ENS has been actively enhancing the usability of its domain names. In February, the company announced a partnership with web domain registrar GoDaddy. This collaboration enables individuals to link their .com web address to their ENS name (.eth), which corresponds to an Ethereum wallet address.
The recent integration with Ethereum Name Service is part of PayPal and Venmo’s continuous efforts to broaden their footprint in the cryptocurrency market.
Earlier in the year, PayPal enhanced its crypto services by integrating with MoonPay, which allows users to buy cryptocurrency using debit and credit cards. Additionally, PayPal launched its PYUSD stablecoin on Venmo, facilitating the transfer of stablecoins between the two platforms. Also, recently, PayPal revealed its plan to provide interest rewards to PYUSD holders with Anchorage Digital partnership. This initiative aims to boost the adoption of PYUSD, which has seen sluggish market uptake since its launch.
Marta Cura, Director of Business Development at ENS Labs, noted that collaborating with PayPal and Venmo helps them connect with newcomers to the cryptocurrency space and those who are accustomed to Web2 payment platforms. She emphasized that by integrating ENS with familiar and trusted platforms, they are simplifying the process for users to manage and understand cryptocurrencies.
Source: https://coingape.com/paypal-venmo-embrace-ethereum-name-service-ens-crypto-payments/