Top 6 PR And Marketing Agencies To Consider For Token Sale Promotion In 2024-2025

In 2024, the crypto market’s volatility was driven by a number of events. The SEC’s approval of the Ethereum ETF and the Bitcoin ETF was one of the most significant developments. Additionally, the Bitcoin halving, the Ethereum Dencun upgrade, compensations to Mt. Gox victims, geopolitical tensions, and macroeconomic factors have all contributed to the market’s uncertainty and forced investors into a wait-and-see mode.

Trust in Bitcoin, however, continues to grow. Michael Saylor, the executive chairman and co-founder of MicroStrategy, stated that he has not sold any of his assets. He described Bitcoin as “a great investment asset for individuals, families, institutions, corporations and even countries.” Furthermore, Arthur Hayes, co-founder of BitMEX, predicts that Bitcoin may surpass $100,000 by year’s end, regardless of the US election results. Ongoing inflationary policy and large-scale issuance of U.S. Treasury bills are expected to be key factors pushing the Bitcoin price higher.

And given that long-term Bitcoin holders have started actively accumulating coins again, the market’s sentiment is leveling off. This suggests that investors will soon be actively monitoring the market again in search of new crypto gems. For businesses gearing up to launch tokens, this is the ideal time to prepare for a debut in a bull market. So, if you’re currently planning an ideal token sale campaign, below are the best PR and marketing agencies that can help you enter the market with a bang in 2024-2025.

Outset PR

With a special technology to facilitate high-quality traffic acquisition, Outset PR excels at generating excitement for projects in their early days. For example, the team helped BlastUP raise $8 million during its BLASTUP token presale, while also building a robust community of nearly 20,000 token holders from scratch.

However, Outset PR’s experience extends far beyond that. The agency previously created over 350 articles for ScapesMania, which contributed to the project’s increased exposure during the MANIA token’s pre-sale phase. Outset PR continues to actively expand its portfolio, currently working towards the pre-sale success of CYBRO, an AI-based yield aggregator platform on the Blast blockchain.

Outset PR prides itself on its personalized approach and crafts custom PR strategies tailored to each client’s unique needs and aspirations. The agency collaborates with companies of any scale, offering a lot of services like strategic PR, media coverage, personal brand development, content creation, SERM, newsbreak promotion, and more.

Outset PR was founded in 2022 by Mike Ermolaev, an esteemed PR professional, crypto expert, and market analyst for Cointelegraph. His insightful quotes are shared by Forbes, BusinessInsider, Nasdaq, and Investing.com. Mike has also showcased his talent as an interviewer, with his signature series “Crypto Opinion with Mike Ermolaev” reaching over 10 million readers worldwide on Benzinga.com. Besides, Crypto Daily ranked him as the top promising young entrepreneur of 2023, recognizing the reputation Mike solidified in the crypto PR industry after founding Outset PR.

Notably, Mike’s vision led him to pioneer the use of media partnerships as a crypto PR tool, which helps, among other things, with optimizing costs for token sale campaigns. His vast experience of over 7 years in PR has cultivated a network of 2400+ media outlets at the agency’s disposal today.

Finixio

Finixio is a UK-based SEO and content agency that has been operating since 2018. Over the years, they have grown into a big market player, working in all major geos, including USA, Australia, UK, Gulf States, Asia, the DACH region, and Scandinavia. Aimed at providing the best service to their clients and building the greatest tech in class, Finixio grabs the attention of interested parties searching for marketing agencies that focus on SEO strategies.

Finixio’s fully remote workforce, spread across the globe, highlights the company’s entrepreneurial and open-minded culture. Large businesses with substantial marketing resources will benefit greatly from this agency. On the other hand, if you represent an early-stage company or have unique requirements, agencies of this size may not suit your purposes due to the potential rigidity of large-scale operations.

X10 Agency

X10 Agency is a full-service crypto marketing and PR agency delivering turnkey solutions for successful Web3, crypto, DeFi, NFT, ICO/IEO, and Meme coins promotion. It has received several awards and, according to Hackernoon, is ranked among the top five agencies for crypto promotion.

This agency has been at the front of crypto and token sale marketing since 2016. With more than 200 successful projects under their belt, they have solidified their position among the top crypto, Web3 and NFT marketing firms. Forbes, Entrepreneur, Investing, and other prestigious media outlets have acknowledged their work.

Operating worldwide and with over 7 years of experience, X10 Agency offers services ranging from influencer marketing and community building to exchange listings and tokenomics creation. They are successful in crypto promotion, building communities, positioning Web3 brands, and engaging the customers you want to attract.

2PMarketing

2PMarketing agency was also founded in 2016 by CEO Oleg Pivovarenko and CMO Leon-Ardo Salamatin, both having over 8 years of experience in blockchain marketing. Along with Mike Ermolaev, their achievements were recognized in Crypto Daily’s 2023 “Blockchain 35 under 35” list.

Since the launch of 2PMarketing, it has raised more than $30 million for various IDO/ICO/IEO projects, with the number of completed campaigns now exceeding 100. However, this is not the agency’s only area of expertise: in addition to this, 2PMarketing works with prime crypto exchanges like Bybit, crypto wallets, GameFi, meme tokens, and even more.

Clients who choose to work with 2PMarketing can greatly benefit from their vast experience in real-time bidding (RTB), social media marketing (SMM), and engaging with key opinion leaders (KOL), as well as their in-house protocols for working with communities across various social networks and complex PR strategies.

FINPR

FINPR is a Dubai-based PR agency founded in 2017. The agency works with clients worldwide, including the US, Europe, Asia, and MENA regions. For those interested in ICO promotion, FINPR has a network of journalists and contributors from more than 400 media outlets.

Despite having a smaller network compared to some of the previously mentioned agencies, FINPR has gained market recognition in rankings from CoinPedia and Coinсodex, among others. The agency’s success is attributable to a strong track record, with its portfolio featuring over 500 clients, including AscendEX, Polkadex, and Klaytn.

Overall, FINPR provides a wide range of PR solutions, community management, influencer marketing, SEO, and social media ads. Their vast 7-year expertise merits consideration and earns them a spot among the best agencies for ICO promotion.

ICODA

Even though ICODA is an agency that doesn’t directly offer ICO promotion as a service, it has a wealth of relevant experience. Since Vladislav Pivnev founded the company in 2017, ICODA has advised more than 5 ICOs, thanks to its founders’ combined skills as a marketing expert and wise investor.

In the field of crypto PR, ICODA offers many tools such as media outreach, localization, press releases and newswire distribution, access to opinion leaders and of course PR campaign tracking.

After all, the numbers speak for themselves: ICODA boasts 3000+ partners, 250+ satisfied clients, and over $500 million in funds raised. In addition, this agency has been featured by major media outlets such as Benzinga, Hackernoon, and TechBullion.

Conclusion

From here, the ultimate decision on your ideal PR agency will be based on your objectives. The crypto industry is full of pitfalls, so we first advise paying attention to the team’s transparency and the actual PR cases they share with the public.

If you want to have a strong media presence, consider agencies like Outset PR and FINPR since they have large media networks. For those interested in RTB and KOLs, 2PMarketing is your way to go.

All the reviewed agencies operate globally, but if your token sale is focused on a specific market like Asia, X10 Agency may be your best option. It’s also worth noting that they specialize in promoting Web3 and NFT projects.

If you want your project to be promoted via SEO strategies, choose between Outset PR and Finixio. Take note that, of the listed agencies, Outset PR has developed a technology that allows them to conduct several token sale campaigns at once without losing the quality of work.

ICODA should not be ruled out either, as their track record of raising $500 million speaks for itself.

A great deal of experience and creative thinking are needed to complete tasks handled by Outset PR, Finixio, X10 Agency, 2PMarketing, FINPR, and ICODA. Examine each agency closely in light of our suggestions, and propel your future project right to the top.