Floki Becomes Official Crypto Partner of Nottingham Forest FC

TLDR

• Floki has become the official cryptocurrency partner of Nottingham Forest Football Club
• The partnership includes extensive marketing rights during Premier League matches
• Floki’s branding will be displayed on LED boards, interview backdrops, and social media
• Nottingham Forest plays in the English Premier League, one of the most-watched sports leagues globally
• The partnership aims to increase Floki’s brand awareness and establish it as a leading crypto brand

Floki, a cryptocurrency project, has announced a partnership with Nottingham Forest Football Club for the 2024/25 season. The deal makes Floki the official cryptocurrency partner of the English Premier League team.

The partnership gives Floki significant exposure during Nottingham Forest’s home games. The Floki logo will appear on LED advertising boards for three minutes during each match. These boards face the cameras, ensuring visibility to both the stadium crowd and TV viewers.

Floki’s branding will also be prominent in other areas. The logo will be displayed on interview backdrops used for Premier League games and press conferences throughout the season. This placement puts Floki’s brand in front of media audiences beyond just match viewers.

The cryptocurrency project is set to have a strong presence on Nottingham Forest’s social media channels. Floki will be mentioned in posts about final scores for both the men’s and women’s teams, as well as in announcements about player substitutions during games.

Paul Bell, Chief Operating Officer of Nottingham Forest, expressed enthusiasm about the partnership.

“We are delighted to welcome Floki as an official partner and look forward to working closely with them as we head into the 2024/25 season,”

Bell said.

“As one of the most innovative companies within this sector, we’re excited to work collaboratively with the Floki community.”

A representative from Floki highlighted the significance of partnering with a Premier League club. “We are proud to join the ranks of the Premier League with a club that is an institution in world football,” they said.

The spokesperson added that Floki aims to establish itself as a leading brand in the cryptocurrency sector, similar to Nottingham Forest’s goals in football.

The English Premier League is one of the most-watched sports leagues globally. In the 2022/23 season, EPL matches reached a total audience of 3.23 billion people across 190 countries. This extensive reach is a key factor in Floki’s marketing strategy.

Nottingham Forest, founded in 1865, has a rich history in football. The club is one of only eight to have won consecutive European championships. Today, Nottingham Forest has a strong online presence with over 4.5 million followers across various social media platforms.

As part of the partnership, Floki will offer fans special experiences. These include the chance to win signed merchandise and, at the end of the season, an opportunity to play on the pitch at Nottingham Forest’s stadium.

Floki will also have a full-page presence in the matchday programs distributed at each home game. The Floki logo will be featured on the front cover of these programs, further integrating the brand into the fan experience.

This partnership is part of Floki’s broader strategy to increase its brand awareness. By associating with a Premier League club, Floki aims to reach a wide, global audience. The cryptocurrency project will also use this platform to promote Valhalla, its associated online game.

Floki currently has over 490,000 holders and has been working to build global brand recognition through various marketing partnerships. This collaboration with Nottingham Forest represents a significant step in that direction, leveraging the massive popularity of Premier League football.

The 2024/25 Premier League season, during which this partnership will be active, is set to begin in August 2024. Fans can expect to see Floki’s branding throughout Nottingham Forest’s campaign as the club competes in one of the world’s top football leagues.