The Trumps’ New Crypto Venture Reportedly Involves Digital Real Estate

Executive VP of the Trump Organization and son of the Republican presidential candidate, Eric Trump, unveiled that the big crypto project he was hyping will involve digital real estate.

“It’s digital real estate,” he said in an exclusive interview with the New York Post. “It’s equitable. It’s collateral anyone can get access to and do so instantly. I don’t know if people realize what a shake up that is for the world of banking and finance. I hope we can change that.”

Bitcoin has apparently already priced in the Trumps’ new-found love for crypto. BTC shrugged off the incremental piece of news and dropped 4% to $56,900 today, as the asset continues to “chopsolidate” over longer time frames.

Eric Trump said in the New York Post interview that “Essentially over half this country right now cannot be banked.”

He added that many Americans are rejected for most loans from most institutions.

“But with this technology they could have the ability to almost instantaneously be approved or denied from a lender based on math, not policy,” he said. “Money could be in their account in minutes, not months.”

Financially Discriminated

Barely a week ago, both Eric and Donald Jr teased a new crypto platform that’s aimed to “take on” the banks.

Both brothers have said their family has been victim to financial discrimination with Eric claiming that, “my family has certainly had our fair share of financial discrimination. I’ve had a unique perspective on how easily people can be kept out of certain markets.”

According to Forbes, Donald Trump is worth $7.5 billion as of May 2024. More than $5.6 billion is Truth Social, Trump’s social media platform that mimics Twitter; $1.1 billion is in real estate; $810 million is accounted for with clubs and resorts; $400 million is in cash; and $100 million is in other assets. Forbes estimates the former president has $500 million in legal liabilities.

An Unexpected Flippening

Crypto has quickly become a key part of the Trump family campaign trail as Republican nominee Donald prepares to take on current Vice President Kamala Harris in the Nov. 5 election.

Trump was the headliner at the recent Bitcoin2024 conference with a number of platitudes for the attendees including firing crypto enemy number 1, Gary Gensler, among other promises.