Eric Trump, the son of former President Trump and executive vice president of the Trump Organization, teased the coming project in an interview with the Post, but declined to share any specific details, saying only that the “moment everything is final and ready to go” the crypto project will be publicly announced. He hinted that the project could involve “digital real estate,” suggesting that people may be able to lend or borrow funds through it.
Source: https://www.coindesk.com/policy/2024/08/14/trump-organization-to-launch-a-cryptocurrency-initiative-eric-trump-says-report/?utm_medium=referral&utm_source=rss&utm_campaign=headlines