Key highlights:
- SBINFT’s new marketing platform Mits aims to simplify the daunting Wild West of the blockchain for traditional companies.
- Features like one-stop-shop NFT design and analytics help old-school brands ease into the digital collectibles game.
While SBINFT began as just another marketplace for digital art NFTs, they took a pivotal step in June 2023 with their partnership with the Oasys blockchain. This moved their focus from artwork collecting towards the lucrative world of blockchain gaming NFTs.
By rebranding its marketplace and gearing up to onboard top gaming developers, SBINFT positioned itself at the cutting edge of the industry. Clearly, their leadership did their homework and recognized where real value and growth would emerge. Rather than rest on past success in Japan’s NFT art scene, they took a risk to pivot just as blockchain gaming started to explode globally. That foresight will serve them well as they aim to become a key pipeline for games to access new markets.
Bridging the gap between Web2 brands and the Wild West of Web3
While the potential of NFTs is huge, the Wild West nature of Web3 can be daunting for traditional companies. That’s where SBINFT Mits comes riding in to bring a little law and order. As their new marketing platform, Mits aims to provide all the tools needed for familiar brands to dip their toes into digital collectibles.
Features like one-stop-shop NFT design, minting and campaign management simplify processes that Web2 firms need to be used to. Analytics help chart successes and improve strategies over time. Like a travel agent helping first-time tourists navigate, Mits holds their hands and removes the stress of dealing with the unfamiliar.
With Mits providing a friendly interface, SBINFT’s massive existing user base becomes a sparkling new promotional channel. Like prospectors flocking to a new gold rush, brands will be eager to stake their claim on this audience before competitors. When opportunity knocks, wise marketers answer – and SBINFT Market has opened a very inviting door.
Incentivizing community and loyalty through gamification
One clever touch is SBINFT Mits’ planned points-based incentive system. Imagine regular rewards for participating in your favorite brands’ campaigns. Over time, devoted fans could earn special perks, discounts, or exclusive access. It’s a stroke of genius on SBINFT’s part, gamifying the marketing process.
Just like leveling up keeps gamers hooked, the psychological pull of progress meters and unlocks will keep web3-curious customers engaged. Brands gain a secret weapon to cultivate ultra-loyal superfans through novel experiences. And as the saying goes – happy customers are return customers who bring their friends. It’s a win-win that shows SBINFT’s innovation helps businesses thrive as much as users.
Between their pivot into hot NFT games, hand-holding marketing platforms, and gamified community building, SBINFT has cemented itself at the forefront of the industry. With a track record of success already in Japan, it’s poised to introduce a powerful combination of brands, digital assets, and enthusiastic fan bases to a worldwide stage.
Source: https://coincodex.com/article/37303/sbinft-launches-new-nft-marketing-platform-to-bring-brands-into-web3/