How Coinbase Redefined Accessibility in Crypto Trading?

Here’s how coinbase has modified the face of the crypto industry by redefining accessibility

With its headquarters located in San Francisco, Coinbase has made a name for itself as an easy-to-use marketplace for buying, selling, and trading cryptocurrencies. The financial world has changed as a result of cryptocurrency, and Coinbase is leading this digital revolution. This startup, which has raised an astounding $1 billion in investment, is influencing the direction of bitcoin trading. However, what distinguishes Coinbase from the plethora of bitcoin exchanges? It’s their dedication to innovation and accessibility.

Coinbase has made digital assets more accessible to a wider audience by providing a large selection of cryptocurrencies and an intuitive user experience. People from all walks of life may now take part in the cryptocurrency revolution thanks to them. The idea that cryptocurrencies should be available to everyone, not just computer geeks, is the foundation of Coinbase’s success.

THE MARKETING STRATEGY:

Their figures speak volumes about how effective their marketing campaign is. Coinbase saw over 60 million user visits to their website in February, with an exceptional amount of bounce rates, according to Similarweb. The fact that 76% of website visitors came from direct traffic—that is, from people just entering “coinbase.com” into their browser—is an even more astounding statistic.

This indicates that consumers are already aware of the brand and the benefits it provides. It simultaneously touts some strong brand awareness and indicates the consumers’ intent to utilize the app before ever visiting the Coinbase website.

A GLOBAL CHANGE:

The success of Coinbase goes beyond usability. They’re well on their way to realizing their goal of becoming the world’s most popular bitcoin trading platform. In the cryptocurrency realm, Coinbase is a name that is linked with dependability and trust because to its robust brand identity and millions of users worldwide.

Offering a complete ecosystem in addition to a platform for buying and selling cryptocurrencies is a component of their business plan. Their cutting-edge trading platform, Coinbase Pro, serves institutions and professional traders, enhancing their market dominance.

TECHNOLOGY DRIVEN EDGE:

Technology is the key to Coinbase’s success story. Users’ assets are secure because to their strong infrastructure, which is fueled by blockchain technology and cryptography. Algorithms for machine learning are essential for improving user experience and detecting fraud.

While Coinbase Custody serves institutional clients looking for a secure means to store cryptocurrency, Coinbase Wallet offers a safe and user-controlled digital asset storage option. Coinbase’s dedication to serving both consumer and institutional customers is shown in these offerings.

THE BUSINESS MODEL IN THEIR FAVOR:

The revenue model used by Coinbase is complex. Transaction fees, custody fees (used to protect digital assets), and membership fees (which provide extra features) are how they make money. This income source diversity guarantees their long-term growth and financial stability.

Coinbase’s venture into bitcoin resources and education, such as Coinbase Earn, has also increased user engagement and total income. Coinbase provides customers with the knowledge they need to make wise investing decisions by teaching them about different cryptocurrencies.

Coinbase was established with the intention of establishing an open financial system for all people by using the potential of cryptocurrencies and fostering greater economic freedom. The business that runs the most well-known and substantial cryptocurrency exchange platform in the US was founded on the idea that, much as the internet revolutionized the dissemination and delivery of information, open protocols for money will spur innovation, equality, and financial independence.