Texas-based company Direct Digital Holdings, Inc. (NASDAQ: DRCT) engages in an end-to-end, full-service programmatic advertising platform that focuses on advertising technology, data-driven campaign optimization, and other solutions.
The Financial Highlights of the 3rd Quarter
The company has reported significant growth in its sell-side and buy-side advertising segments for the third quarter ended September 30, 2023. The company processed over 400 billion monthly impressions through its sell-side advertising segment, an increase of 220% compared to the same period in 2022.
The overall revenue has grown 128% since the 3rd quarter of 2022. Moreover, the pre-tax income showed a growth of 274% in the same period. Additionally, the sell-side advertising platforms received over 34 billion monthly bid responses, an increase of over 210% compared to the same period in 2022. The sell-side revenue per advertiser saw a notable increase of 241% compared to the same period in 2022.
What is Fueling the Growth
Mark D. Walker, Chairman and CEO, said that on both the sell-side and the buy-side, increased spending from their buying partners has resulted in an associated increase in their impression count. Moreover, it has also increased the firm’s organic growth profile with a direct positive impact on net income and adjusted EBITDA.
The management has mentioned the growth seen in this quarter, as well as the past year. They further state that it has been fueled by a combination of their strategic investments and partnerships, differentiated approach to advertising solutions, as well as a set of market dynamics.
This was highly beneficial to their position in the industry. The firm has capitalized on the shift in ad spend towards digital media on both the sell- and buy-side. DDH is looking forward to grow its presence in the space through its recent partnerships and advancements in its technology stack. The management further states their commitment to remain committed to executing the same growth and investment initiatives.
Technical Analysis and Prediction of the DRCT Stock Price
The DRCT stock price price has risen more than 54.8% on the day its earnings were revealed. The bulls have broken a significant resistance level of $3.79 after reclaiming the support level of $3.001. The 50-day EMA is at $2.59, and the 150-day EMA Is at $2.76. The RSI, on the other hand, is at an already overbought level of 80. The bulls may show some correction for some time.
Conclusion
Direct Digital Holdings, Inc. (NASDAQ: DRCT) has shown impressive growth in its revenue from both the sell and buy side. The DRCT stock price has surged more than 54% after the quarterly reports were revealed. The price prediction is bearish for a short term.
Technical Levels
Support Levels: $3.001, and $2.41
Resistance Levels: $3.79, and $4.39
Disclaimer
The views and opinions stated by the author, or any people named in this article, are for informational purposes only. They do not establish financial, investment, or other advice. Investing in or trading crypto assets comes with a risk of financial loss.
Andrew is a blockchain developer who developed his interest in cryptocurrencies while his post-graduation. He is a keen observer of details and shares his passion for writing along with being a developer. His backend knowledge about blockchain helps him give a unique perspective to his writing
Source: https://www.thecoinrepublic.com/2023/11/13/drct-stock-price-earnings-report-spikes-up-shares-to-55/