The adidas x Bugatti X Crazyfast limited edition football boots are being sold in a Web3 auction … [+]
Bugatti and adidas Football are partnering on a limited edition football boot. Engineered for speed and lightness and finished with bespoke Bugatti design flourishes, the adidas X Crazyfast Bugatti is produced in a run of just 99 pairs.
The boots which are sold with digital twins will be auctioned via the adidas Collect Web 3 platform November 8-11. Successful bidders will receive an exclusive digital shoebox which can be redeemed for the physical version and digital twin from November 13. While the sale will be conducted using cryptocurrency, there’s a direct on-ramp via MoonPay.
According to Bugatti international Managing Director Wiebke Ståhl the Web3 auction mechanism reflects and celebrates the brands’ “shared pioneering spirit.” The two brands share a “relentless drive for perfection,” he said in a statement.
The focal point of the X Crazyfast boot is adidas’ Speedframe sole plate technology. According to the brand, this creates the lightest possible structure while providing a rigid plate for rapid acceleration. The boot’s Aerocage—an engineered lining designed to provide ideal support by hugging the mid-foot—and Aeropacity Speedskin—a single layer breathable monomesh—are designed for both speed and stability. The carbon fiber inlay in the boot’s tooling replicates the carbon fiber used on Bugatti’s Chiron model.
The adidas x Bugatti X Crazyfast limited edition football boots are being sold in a Web3 auction … [+]
The structure of X Crazyfast’s semi-transparent mono-mesh material on the mid-foot cage has been adapted from the original design to incorporate a flash of Bugatti Blue inspired by the color of early Bugatti Grand Prix cars.
Two phrases that have shaped the values of both companies appear on the side of the boot. “Impossible is Nothing” for adidas and and “Create the Incomparable” for Bugatti. In a nod to the Bugatti founder, the Ettore Bugatti insignia appears in repeat across the rear three-quarter of the boot.
The boots will be delivered in a box inspired by the weaves of carbon fiber from which many of the Bugatti hyper sports cars are constructed.
Nick Craggs, General Manager and Senior Vice President, adidas Football, noted that the X Crazyfast is crafted for the speed and performance of “a game that demands players move and react faster than ever.”
“We’ve once again pushed the boundaries of boot design to create something truly unique,” he said.
The boots are due to be unveiled this month on the pitch by Rafael Leao and Karim Benzema Karim Benzema.
In August, adidas Originals used a similar Web3 based auction format to sell a limited-edition sneaker collaboration with BAPE. The 100 adidas Triple-White Forum 84 BAPE Low shoes also came with digital twins.
Source: https://www.forbes.com/sites/stephaniehirschmiller/2023/11/05/why-adidas-is-selling-its-bugatti-collab-boots-with-digital-twins/