LOS ANGELES, CALIFORNIA – OCTOBER 11: Taylor Swift attends the “Taylor Swift: The Eras Tour” Concert … [+]
Taylor Swift’s latest movie, Taylor Swift: The Eras Tour, is currently gracing theaters and is well on its way to redefining box office success for concert films. While the title is already generating positive reviews and substantial earnings, the payday for Swift is merely another addition to her long line of massively successful current commercial ventures.
In its opening weekend alone, Taylor Swift: The Eras Tour has the potential to rake in an impressive $200 million globally at the box office. But this is just the beginning. By the time the film concludes its theatrical run, it could earn millions more, potentially exceeding another $100 million. Swift and her team reportedly take home over 50% of the box office grosses, which means that the singer stands to earn well over $100 million from this movie.
For most musicians—even the most prominent names in the industry—the prospect of earning a nine-figure paycheck for a single project would be a dream come true and a game-changer. While Swift undoubtedly appreciates the financial rewards, this particular success pales in comparison to the tour that shares its name.
The Eras Tour is still in its early stages, and Swift has a long road ahead before she wraps up the venture. With plans to visit several more countries before the end of 2023 and dates scheduled almost until the close of 2024, Swift’s earnings from this tour are expected to be bigger than anything anyone’s seen before.
According to a report by the Washington Post, Swift might pocket as much as 85% of the box office grosses for her tour, and when merchandise sales are factored in, her income per night soars even higher.
The enormity of The Eras Tour is exemplified by the projections that it could bring in more than $2 billion by the conclusion of her North American dates, as reported by CNN. This is just one segment of the global tour, and she has many more shows left outside of the continent. The same Washington Post article states that Swift’s total earnings from The Eras Tour could surpass $4 billion by the time it concludes.
In comparison, while Swift is poised to achieve one of the top-grossing movies in the U.S. in 2023, the earnings from the film will still represent only a fraction of her total income that’s connected to The Eras Tour. Swift might earn more than 20 times the amount from the actual The Eras Tour than from its accompanying blockbuster movie. These figures may be speculative at this stage, but the underlying message remains clear: the Grammy-winning artist is on track to secure one of the most significant paydays in not only her career but in the entire entertainment industry.
Source: https://www.forbes.com/sites/hughmcintyre/2023/10/15/taylor-swift-could-earn-hundreds-of-millions-from-her-moviebut-its-only-a-drop-in-the-bucket-for-her/