The Competitive Landscape of SocialFi by Bitget Research

 Key takeaways

• SocialFi combines social, NFT, and DeFi to create a community-driven economy with community tokens or NFTs at its core.
• Friend.tech currently leads the SocialFi landscape across quantitative metrics.
• Despite Friend.tech’s dominance, fierce competition exists in the rapidly evolving SocialFi sector, with projects like post.tech and friendzy challenging for prominence.

The competitive landscape of SocialFi, as meticulously analyzed by Bitget Research, paints a dynamic and evolving picture of this emerging field. SocialFi, the amalgamation of social, NFT, and DeFi, represents the marriage of community-driven economies within the DeFi realm, with various projects vying for dominance. Notably, Friend.tech has risen to prominence, leading in terms of quantitative metrics and boasting significant interaction and user numbers as of October 9th. However, the competition within SocialFi remains fierce, with projects like post.tech and friendzy, while not far behind, challenging Friend.tech’s dominance. In this rapidly evolving sector, Friend.tech’s ascendancy marks the beginning of a heated competition for the top spot in the SocialFi landscape.

1. What is SocialFi?

SocialFi, short for Social Finance, combines social and finance elements. It’s a fusion of social, NFT, and DeFi that creates an ecosystem where social and finance interact. Think of it as a community-driven economy with community tokens or NFTs linking people, all under the umbrella of DeFi. Lately, the term SocialFi has become quite popular and broadly refers to almost all Web3 social projects. With the buzz around Friend.tech, there’s been a surge of interest in SocialFi projects, heating up the competition.

2. As of June 18th

There are two notable aspects in the competitive landscape of SocialFi:

1. Friend.tech leads across all quantitative metrics, undisputedly taking the top spot.
2. With various SocialFi projects emerging, Friend.tech faces fierce competition.

Data source: Dune Analytics

3. As of October 9th

Looking at interaction and user numbers, Friend.tech boasts 87,600 daily interactions, capturing 44% of the entire SocialFi landscape. In second place is post.tech with 66,800 interactions. Post.tech is a Web3 SocialFi project on Arbitrum, often considered an emulation of Friend.tech. In terms of active traders, Friend.tech still has the highest number, while other projects lag far behind, averaging around ten times fewer active traders than Friend.tech.

Data source: Dune Analytics

4. In terms of trading volume and protocol fees

Friend.tech commands a dominant position. Its daily protocol fees account for 53% of the total, reaching $196,000 on October 9th. Ranking second is friendzy, with protocol fees of $144,000, constituting 39.1%. Friend.tech also maintains a significant lead in terms of trading volume, with a daily volume of $1.126 million, making up 80.3%.

5. Challenges Ahead

While Friend.tech excels across various data dimensions, it’s not without challenges. For instance, concerning protocol fees and interaction numbers, Friend.tech’s lead over second-placed projects like post.tech and friendzy isn’t extremely wide. The competition for the second spot in the overall SocialFi landscape remains fierce.

Conclusion

SocialFi is a dynamic space, and Friend.tech’s prominence doesn’t mean it won’t face competition; in fact, the competition is heating up.

The platform’s impressive daily interactions and user numbers set it apart, while its commanding position in terms of trading volume and protocol fees reinforces its significance. However, the competition is undeniably heating up in this dynamic space, with projects like post.tech and friendzy vying for a prominent place in the SocialFi landscape. Friend.tech’s supremacy, while noteworthy, does not diminish the fervent competition characterizing this swiftly evolving sector, making it essential for all players to continuously innovate and adapt to stay at the forefront of Social Finance.