Swift-Kelce Romance Boosts Chiefs-Jets Ticket Prices Up 43% Amid Reports Swift Will Attend

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Ticket prices to the New York Jets match-up against the Kansas City Chiefs on Sunday, an already highly anticipated game between two heavyweight AFC teams, skyrocketed this week following reports that the Jets’ home game will be attended by Taylor Swift, watching her rumored new romantic interest, Chiefs tight end Travis Kelce.

Donna Kelce and Taylor Swift during the first half of the Kansas City Chiefs game against the … [+] Chicago Bears.

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Key Facts

Ticket price for Sunday’s game, which had been slumping in sales following Jets quarterback Aaron Rodgers’ season-ending achilles tear in his New York debut, have bounced back amid the media hysteria surrounding Swift and Kelce, with ticket prices on the secondary market increasing by 43% from Tuesday to Thursday, according to data from TicketIQ.

That price increase brings the cheapest seats to Sunday’s game at MetLife Stadium in New Jersey to $124, while the average ticket price jumped to $511, a 28% increase over that same time—according to TickPick, the cheapest ticket to the game, called the “get-in” price, jumped roughly 43%, from $83 to $119, following reports that Swift would be in attendance.

Tickets to the Jets’ next home game against their divisional rival Philadelphia Eagles start at $123 on the secondary market, while their home games in November range from $52 to $110 for the cheapest seats.

Tangent

Swift’s appearance in a luxury box suite at Kansas City’s home blowout last week over the Chicago Bears sparked a massive ratings hike, with the Sunday game drawing millions of additional viewers and making the game the second-most-watched so far this season (24.3 million viewers, according to Fox. That game, in which Swift was seen cheering with Kelce’s mother after the tight end scored a touchdown, only fell short of the Chiefs’ season opener against the Detroit Lions by roughly 400,000 viewers.

Key Background

Rumors of a Kelce-Swift celebrity relationship swirled around social media and throughout the NFL following the Chiefs’ win over the Bears, with longtime New England Patriots coach Bill Belickick joking that of all of Kelce’s catches, Swift “would be the biggest,” and the NFL buying into the gossip, posting a video of Swift cheering. Days after the media buzz, Kelce’s brother, Philadelphia Eagles center Jason Kelce, told the WIP Morning Show that the speculation is “100% true.” Travis Kelce later called the game one he will “remember” on his podcast New Heights, which he co-hosts with his brother.

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