Cryptocurrency has grown from a small niche to a global phenomenon with tens of millions of users worldwide. All sectors of the cryptocurrency industry have displayed rapid growth in recent years, and this includes crypto advertising. With so many options available on the market, it can be challenging for advertisers to choose the right crypto advertising platform.
In our Cointraffic review, we’ll highlight the most important aspects of Cointraffic’s offering for advertisers and also showcase some of the best alternatives to consider if you’re looking to advertise to a crypto audience.
Cointraffic alternative: Advertise directly on the platforms you want to be featured on
Before we begin with our Cointraffic review, we should note that some popular cryptocurrency websites offer clients the ability to advertise directly with them and cut out middlemen such as Cointraffic or Coinzilla.
On CoinCodex, you can display your advertisements to a high-quality audience, and the team is available to work with you to ensure that your campaign is as successful as possible. We offer a variety of options for advertisers, including:
- Display ads
- Inclusion in our newsletter with 500,000+ subscribers
- Content & SEO building
- Native advertising
- Product listings
To learn more about our offering for advertisers, check out our media deck or contact us at [email protected].
Check out CoinCodex Media Deck
Cointraffic review
Cointraffic’s list of customers includes notable players in the cryptocurrency industry. Here’s a few examples of companies that are using Cointraffic’s advertising services to drive traffic to their platforms:
- KuCoin
- BitPanda
- BitStart
- 1xBit
- Propy
- CoinDeal
Now, let’s quickly explore the different types of advertising offered by Cointraffic: banner ads, press release distribution and native ads.
Banner ads
Here’s the banner ad formats that are currently being offered by Cointraffic, alongside the available dimensions (on desktop):
- In-page: 300×250, 728×90, 160×600
- Slide: 150×150
- Premium header: 1440×90
- Sticky: 1440×48
- Pop-under: Fullscreen
If your project doesn’t have a creative team yet, Cointraffic can help with their in-house designers who are specialized in creating engaging banners.
PR Distribution
Crypto and blockchain industry projects that are looking to spread the words about important developments, new products or special initiatives can benefit significantly from distributing press releases to platforms that have an engaged crypto audience.
Cointraffic can distribute press releases to around 150 different crypto-focused websites. Of course, advertisers can choose which platforms they would like to publish on in order to maximize the effectiveness of their campaign. Cointraffic can provide a suitable list of websites to publish your press release on based on the specific requirements of your PR campaign.
Projects that need some extra help with ensuring that their press release strikes the right tone can take advantage of copywriting and proofreading services provided by Cointraffic. It usually takes between 2 to 4 days for the press release to be published on the selected websites after being submitted. Following the publication, Cointraffic provides a detailed report that allows projects to analyze their campaign’s performance.
Examples of websites that Cointraffic can publish press releases on include leading crypto industry sites such as CoinCodex, CoinGecko, CryptoGlobe, LiveCoinWatch and several others. This makes it one of the best crypto PR agencies on the market today.
Native ads
Native ads are a type of online advertisement that’s neatly integrated into the structure of the website, and don’t immediately stand out as advertisements. They are less intrusive and can therefore lead to a more positive reaction from users, which often translates into better campaign results.
The native ads facilitated by Cointraffic can be targeted either based on the user’s geographical location or the type of device they are using (desktop or mobile). For example, if you’re a cryptocurrency exchange that’s only available in the Asian markets, it’s a waste of money to show advertisements to users from Europe. The performance of native ads can be analyzed in depth through daily reports provided by Cointraffic.
Minimums and payment options
The smallest marketing budget that you can deposit to the Cointraffic platform is €1,000 (roughly $1,050). Meanwhile, the minimum amount you can spend on a banner campaign per day is set at €20. These minimums are reasonable and make Cointraffic a viable option even for projects that don’t have large advertising budgets.
You can pay for advertising through Cointraffic with a credit card, bank wire, or cryptocurrency. The platform accepts payments in around 20 different cryptocurrencies, and uses the Coingate crypto payments processor.
Is Cointraffic better than Coinzilla?
While we’d love to give you a definitive answer on whether Cointraffic is better than Coinzilla, the fact of the matter is that the two companies have extremely similar offerings. In addition, both companies have a fairly long track record in the crypto advertising sector, which makes them among the most trusted options on the market. Cointraffic has been in operation since 2014, having a two-year headstart over Coinzilla, which was founded in 2016.
Web traffic statistics suggest that Coinzilla is considerably bigger, and it also has a more impressive client list than Cointraffic. Cointraffic has a global rank of around 176,000 according to SimilarWeb, while Coinzilla is ranked at 67,000. Google Trends also suggests that the term “Coinzilla” is seeing more search interest than “Cointraffic”.
We believe that both Cointraffic and Coinzilla are solid options for crypto advertisers. If you’re struggling to decide which of the two to pick, we would suggest to allocate a small budget to each and see which platform delivers better performance.
The bottom line
Cointraffic is one of the leaders in the crypto advertising space, and provides a solid selection of advertising options that will satisfy most advertisers. However, it’s also worth to consider the option of bypassing crypto advertising networks and directly advertising with crypto websites. By not going through an intermediary, you can likely arrange a better deal and customize your advertising campaign in more detail.
If you want to see a comprehensive overview of the best options for crypto advertisers, make sure to check out our list of the best crypto ad networks.
Source: https://coincodex.com/article/32800/cointraffic-review/