Tesla registrations in Europe rocket to exceed 2022 full-year total

Electric vehicle manufacturer Tesla (NASDAQ: TSLA) has recorded a surge in registrations in Europe, thanks to the company’s strategic initiatives aimed at capturing market share in the face of increasing competition.

As of August 2023, Tesla’s registrations in Europe reached an impressive 237,556 vehicles, surpassing the 2022 total of 233,800, according to data from Tesla Motors Club.

Germany leads the pack in the number of registrations with 47,189 units, followed closely by France with 35,262, while the United Kingdom registered 33,302 new Tesla vehicles.

Besides company-specific initiatives, Tesla and other automakers have recorded increased registrations after ramping up vehicle production as long-standing supply-chain issues show signs of improvement. The growth is highlighted by a Finbold report that indicated that new electric passenger car registrations in Europe for Q1 2023 hit 1,177,637 million.

Impact of price cuts 

With the challenge of keeping production lines operational behind them, the focus has now shifted to consumers who are grappling with significantly increased living expenses. In this line, Tesla’s increased registrations have coincided with extended price cuts to the region from the United States. 

It is worth noting that when Tesla implemented its aggressive price cuts, there were concerns that the company might be encountering financial difficulties or experiencing reduced demand for its vehicles 

Many industry experts and financial analysts were skeptical of these price reductions. However, contrary to expectations, these price cuts seem to be successful. 

Notably, the price cuts have been complimented by the availability of more cars from the EV manufacturer due to increased production at the Berlin facility. 

In the meantime, Tesla’s remarkable surge in Europe, should it be a lasting trend, prompts concerns about whether traditional automakers such as Volkswagen and Mercedes-Benz might ramp up their shift to EVs to compete with the U.S.-based manufacturer. 

Overall, the impressive European performance is likely to positively impact the Tesla stock, which began on a positive note in September at some point, rallying by 10% in a week. 

On the flip side, there are concerns that the firm’s stock may take a hit, considering that the carmaker is undergoing an investigation over an alleged secret project.