During an nChain workshop in January, Group CEO Christen Ager-Hanssen declared his goal was to have 1 billion BSV wallets downloaded within five years. Fast forward to today, Ager-Hanssen is confident he will achieve this goal within two years.
So why the fast-track for achieving this goal?
On July 31, Ager-Hanssen revealed a pre-launch announcement of Italian web3 loyalty platform Che Sconto. This is a partnership between his martech platform AddReax and Sports Network, a sports media assets company with 70 million unique monthly users.
“We are launching this as a joint collaboration with the biggest media company in the space in Italy. The app is launching the 6th of November, they’re starting the marketing on all the channels within the next week,” Ager-Hanssen shared with me on a call I ironically took from Palermo, Italy.
When I asked how this deal came about, Ager-Hanssen said it was actually his son Casper who initially got the ball rolling in Rome, roughly three years ago.
“We have a unique relationship. My son went to school with the son of the owner of the oldest sports network,” shared Ager-Hanssen.
“This is taking legacy media into the modern world. That’s what it is. And that’s the dialogue we had with them three years ago, we’ve been working intensively the last six months and we closed this deal in May,” he said.
When asked how Web3 technology is involved with the CheSconto loyalty platform, Ager-Hanssen explained how he is using nChain core technology and adjusting it for this use case and all the others that will follow.
“We’re going to have collectable NFTs and because we have a wallet infrastructure, we will also give them nano transactions for everything they do on the platform and we will create gamification,” Ager-Hanssen confirmed.
“So suddenly everyone on this platform needs a wallet and that wallet is working behind the scenes and registers everything you do,” he said.
The key here is the user data registered, which will all become data analytics on the blockchain.
“We can sell that data to other brands and we can monetize this and that’s what we’re doing,” he confirmed.
NFT ticketing is also in the pipeline, especially seeing as Ager-Hanssen and team are working on a big NFT ticketing program. In addition to ticketing, NFT collectibles will be plugged in as well, for special sports related content users may want to buy, this is what web3 infrastructure is all about.
While all of these exciting Web3 loyalty program elements Ager-Hanssen speaks of are powered by BSV blockchain, he does not want users to even know they are using BSV, he just wants them to enjoy their experience.
“We don’t talk about BSV because it’s not about BSV, but the underlying plumbing is BSV so when we want to push out whatever product out there, we have the technology infrastructure to do it. That’s the key,” he said.
“And its based on this web3 loyalty program, they will have a wallet and they will be incentivized, just with lubrication tech. They get the tech and every transaction that they do, whatever they look at, is going to be on blockchain,” he added.
Of course, all of this is just the beginning. Ager-Hanssen has a number of deals in the pipeline, including one with the Conservative Party in the U.K., that will bring him closer and closer to his two-year, 1 billion BSV wallet goal.
“We have now the ability to sign up, to support major media conglomerates, powerful powerhouses around the world. And that’s what we’re going to do. And it’s the same thing we’re going to launch in the Philippines, the same things that we’re going to do in everything,” he revealed.
For Ager-Hanssen, it does not matter whether these products are his own, part of nChain’s portfolio or someone else’s, what’s important for him is its all part of the BSV ecosystem and that creates more wallets out there.
“I don’t care if it’s nChain or if it’s another company that I own. The most important thing is that it boosts everything for this ecosystem,” he said.
“I have one goal. I want one billion users using our technology within the next two years. My plan in January was to take five years to get there. Now I know I can do it within two,” he said.
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Source: https://coingeek.com/chesconto-deal-moves-nchain-christen-ager-hanssen-closer-to-2-year-1-billion-bsv-wallets-goal/