U.S. Ski & Snowboard Inks Deal With Hydro Flask In First Snowboard Title Partnership

U.S. Ski & Snowboard, the national governing body for Olympic skiing and snowboarding in the United States, has signed its first-ever title partnership deal for the U.S. Snowboard Team with Hydro Flask.

The deal, which will extend through the 2026 Winter Games in Milan and Cortina d’Ampezzo, Italy, will provide the snowboard program with additional financial and marketing support.

“This is the most significant partnership we’ve ever had for the snowboard team and also the perfect brand alignment,” said U.S. Ski & Snowboard president and CEO Sophie Goldschmidt.

Since taking over at the helm of the organization in 2021, Goldschmidt has been focused on increasing the program’s visibility and profitability, with significant deals including an NBC Sports extension and an Outside Interactive partnership and a title partnership with Stifel Financial
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for the U.S. Ski Team.

Now, the U.S. Snowboard Team has its own title sponsor and all the support that goes along with that. One of the United States’ most successful teams at the Winter Games, snowboarding accounts for 35 of the U.S.’s 332 Winter Olympics medals, fourth behind speed skating, figure skating and alpine skiing.

When it comes to gold medals at the Winter Games, snowboarding is tied for second-most (17) with alpine skiing, behind speed skating (30).

Two of those gold medals belong to halfpipe snowboarder Chloe Kim, the first woman to win two gold medals in that discipline with her victory at Beijing 2022. After taking last season off from competitive snowboarding, Kim is returning for 2023-24 and plans to compete in the 2026 Winter Games.

“This type of support is so important for our sport,” Kim said about the title partnership with Hydro Flask.

Other U.S. Snowboard Team members who earned medals at the 2022 Games include slopestyle’s Julia Marino and Lindsay Jacobellis and Nick Baumgartner in snowboard cross.

Hydro Flask’s title sponsorship marks the expansion of an existing partnership with U.S. Ski & Snowboard, which has been a named supplier producing co-branded bottles and gear since 2019.

Hydro Flask will also serve as an associate partner at the Toyota U.S. Grand Prix events held at Copper Mountain, Colorado, and Mammoth Mountain, California, as well as the Visa Big Air event at Copper Mountain.