Coinbase CEO Admits There Are Problems With Broken UX

On Aug. 14 he commented on the effect of ‘Onchain Summer’ was having on the company’s user interface and experience.

“One thing Onchain Summer is exposing is just how broken our UX is in the main Coinbase app for NFTs, Dapps, and L2s today. Sorry to say, but true.”

Coinbase Broken UX

He said that users need to have “first-class experiences,” adding that Onchain Summer is a “great impetus to have every employee feel that pain ourselves and fix it.”

Onchain Summer is the company’s celebration of art, culture, gaming, and community to promote its newly launched Base network.

One thing #OnchainSummer is exposing is just how broken our UX is in the main Coinbase app for NFTs, Dapps, and L2s today. Sorry to say, but true.
If we face truth, we can get motivated to improve it. These need to be first class experiences, and #OnchainSummer is a great impetus…

— Brian Armstrong 🛡️ (@brian_armstrong) August 13, 2023

Armstrong said that the Coinbase Wallet was “farther ahead on this dimension,” but there is still lots of work to do there as well.

He asked for feedback from those with a “UX pain point,” but Coinbase is notoriously poor at responding to customer complaints.

Some reported problems with the wallet and Chrome extension, to which Armstrong replied:

“Connecting mobile wallet to the chrome extension is still unreliable for some reason. This bug has been more persistent than I expected.”

On Aug. 9, Coinbase announced “Base Day One,” launching the layer-2 network to the public. According to the firm, Base mainnet features more than 100 dApps and service providers in the ecosystem.

On Aug. 12, CryptoPotato revealed that early whales were already investing in Base by bridging assets to the network.

According to L2beat, Base total value locked is just under $200 million propelling it to the fifth largest layer-2 network. TVL has more than doubled so far this month but remains a long way behind industry leaders Arbitrum and Optimism.

Coca-Cola Launches NFTs on Base

The world’s largest soft drinks brand is delving deeper into the realms of nonfungible tokens (NFTs), launching a collection on the Coinbase Base network.

On Aug. 13, Coinbase announced the new CocaCola collection as part of its “Onchain Summer” event.

“CocaCola is bringing their Global Masterpiece campaign onchain with iconic works from leading artists.”

The Masterpiece collection brings together “iconic artworks” along with new works from emerging talents, “all intertwined with the iconic Coca-Cola bottle,” the firm stated.

ᴏɴᴄʜᴀɪɴ 🟡 ꜱᴜᴍᴍᴇʀ@CocaCola is bringing their Global Masterpiece campaign onchain with iconic works from leading artists.

Mint now: https://t.co/xTWyI3O7IW pic.twitter.com/9wxFgt8qOh

— Coinbase 🛡️ (@coinbase) August 13, 2023